See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“We use Informa TechTarget’s Portal to understand what accounts are actively looking for and what they’re interested in.”
ABM & Vertical Digital and Event Specialist
“We’ve seen two times higher lead-to-order conversion rates and three times higher ROAS compared to more traditional bottom-funnel campaigns. It really showed the value of combining strong data, having this full-funnel approach, and the right partnership.”
Global Integrated Programs Lead
“Over six months, Informa TechTarget identified 13 active prospects from a UK university researching solutions. Through the always-on campaign, all 13 prospects were influenced through display advertising and content engagement.”
Global Client Director
“We’ve been using webinars and other video content for quite a while, primarily because it works. Video content tends to perform really well when it comes to bottom-of-funnel leads.”
Digital Engagement Manager, Global Campaigns
“[Informa TechTarget] helps us see which accounts from our target list are actively in-market or engaging with our brand, and who the actual buying team members are within those accounts.”
Director, Global Marketing Operations & Analytics
“The [Informa TechTarget] Salesforce integration has made our account executives’ lives much easier by creating a single source of truth that they can view the data from.”
Senior Director of EMEA and APAC Marketing
“We needed a partner like BrightTALK to reach audiences that weren’t coming to our website.”
Director, Demand Generation
“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”
Territory Manager
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our efforts and invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where [Informa] TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Enterprise ABM Team Lead
“We’re seeing a 36x ROI on our investment with [Informa] TechTarget. [Informa] TechTarget is helping us to identify more of the accounts that are in-market so we can really focus in on those and those buying teams.”
Director, Global Marketing Operations & Analytics
