See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“We use Informa TechTarget’s Portal to understand what accounts are actively looking for and what they’re interested in.”
ABM & Vertical Digital and Event Specialist
“We’ve seen two times higher lead-to-order conversion rates and three times higher ROAS compared to more traditional bottom-funnel campaigns. It really showed the value of combining strong data, having this full-funnel approach, and the right partnership.”
Global Integrated Programs Lead
“Over six months, Informa TechTarget identified 13 active prospects from a UK university researching solutions. Through the always-on campaign, all 13 prospects were influenced through display advertising and content engagement.”
Global Client Director
“Informa TechTarget intent data is a foundational element for our clients.”
SVP of Strategy, Marketbridge
“The [Informa TechTarget] Salesforce integration has made our account executives’ lives much easier by creating a single source of truth that they can view the data from.”
Senior Director of EMEA and APAC Marketing
“We needed a partner like BrightTALK to reach audiences that weren’t coming to our website.”
Director, Demand Generation
“As a lead generation tool, what really impresses us is the quality of the leads.”
Director, Marketing (Caringo)
”From an ROI perspective, BrightTALK continues to perform.“
Senior Marketing Operations Manager
“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees.”
“BrightTALK is like a magnet. As a lead generation tool, it really helps drive people further down the funnel.”
Manager, Demand Generation
