Sales and Marketing Alignment

Learn practical tips for driving tighter sales and marketing alignment and how marketers and sales teams can collaborate effectively to do more meaningful lead follow-up.

Research/Analysis

The Future of Marketing and Sales Alignment

Marketing and sales teams are still experiencing significant misalignment, and it is likely to get worse. This Forrester report reveals why and what you can do about it.

Demand Generation

Sales and Marketing Alignment

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Events

Working Together for Channel Success, A Peer-to-Peer Networking Event

Channel

EMEA

Marketing

Sales

Sales and Marketing Alignment

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White Paper/E-Book

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

MarTech Implementation

Blog Post

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

EMEA

Sales and Marketing Alignment

Multi-threading

Blog Post

Multi-Threading: Successfully Bring Buying Teams Together

ABM

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

High Impact Sales and Marketing Collaboration

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Align: Optimize GTM Performance

Sales and Marketing Alignment

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Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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White Paper/E-Book

Driving Conversation Through Automation & Nurture Strategies E-book

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Pipeline Acceleration at the Marketing + Sales Development Intersection

Sales and Marketing Alignment

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White Paper/E-Book

Organizational Alignment: Accelerating Your Sales Pipeline

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Embracing Your Customer’s Uniqueness to Win in ABM and ABX

ABM

Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

ABM

Content Creation

Demand Generation

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

New Demand Strategies to Maximize Opportunities in Today’s Market

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Today’s Market Realities Require New Demand Gen Strategies

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Maximizing GTM Performance End-to-End

Content Creation

Marketing

Sales and Marketing Alignment

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Video

Aligning Sales and Marketing: Practical Advice from a Sales Leader

EMEA

Sales and Marketing Alignment

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Virtual Events & Webinars

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Channel

Sales and Marketing Alignment

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Virtual Events & Webinars

Are Marketing & Sales Leaving Millions on the Table?

ABM

Content Creation

Demand Generation

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Solving for Engagement: A Key to ABM Success

ABM

Content Creation

Sales and Marketing Alignment

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Infographic

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Real Intent Data: A Secret Ingredient For Revenue Growth

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

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Virtual Events & Webinars

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

Sales Enablement

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Knowledge Sharing

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance

Sales and Marketing Alignment

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Knowledge Sharing

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting

Sales and Marketing Alignment

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Knowledge Sharing

7 Benefits of a Personalized Marketing Content Strategy

Sales and Marketing Alignment

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Knowledge Sharing

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?

Sales and Marketing Alignment

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Knowledge Sharing

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience

Sales and Marketing Alignment

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Knowledge Sharing

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?

Sales and Marketing Alignment

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Knowledge Sharing

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?

Intent Data

Sales and Marketing Alignment

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Knowledge Sharing

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers

Sales and Marketing Alignment

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Research/Analysis

Buying Group Service-Level Agreements 101

ABM

Demand Generation

Sales and Marketing Alignment

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Blog Post

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Partner Marketing

Sales and Marketing Alignment

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Blog Post

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Creating Meaningful Engagement to Grow Revenue

Sales and Marketing Alignment

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White Paper/E-Book

Aligning Marketing to Sales to Drive Short-Term Quota Attainment

Sales and Marketing Alignment

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Video

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts

Sales and Marketing Alignment

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Virtual Events & Webinars

Creating Meaningful Marketing and Sales Interactions

Sales and Marketing Alignment

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Virtual Events & Webinars

Driving Short-Term Quota Attainment by Aligning Sales to Marketing

Sales and Marketing Alignment

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Blog Post

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Sales and Marketing Alignment

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Blog Post

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Demand Generation

Intent Data

Sales and Marketing Alignment

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Blog Post

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Intent Data

Sales

Sales and Marketing Alignment

Sales Enablement

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