While the tactics may be familiar, the data driving them is totally different. So when your marketing efforts are fueled by Prospect-Level Intent™, your targeting is more precise and more efficient. Your messaging is more relevant, so more people respond. And you know exactly when to deploy sales outreach – fully aware of specific needs by person, and competitive threats, alike – to the right buying centers and the people actively researching there.
Strategy
Optimize your product & GTM strategies based on authoritative research, buyer insights & analyst guidance
Purchase Intent Analytics
Annual Research, Advisory & Intent Insights
Custom Research & Consulting
Intent Data
Fuel winning product, marketing & sales efforts with uniquely precise account- & contact-level intent data
Prospect-Level Intent Data Exports
Account-Level Intent Data
Content
Data-driven, expert-crafted content that’s proven to better educate and influence your target buyers
Custom Content
Sponsorable Content
Global Content Studio
Awareness
Stay top-of-mind & make the short list with intent-driven, contextually aligned brand awareness solutions
Digital Advertising
Custom & Native Websites
Demand
Intent-based targeting of our pre-engaged audience delivers leads that are more likely to convert into pipeline
Content Syndication
Modern BANT Leads
Webinar Audience & Channel
Lead Generation
Sales
Empower sellers with the insights they need to target active buyers, personalize outreach & win more deals
Intent Data for Sales
Sales Content
Platforms
Understand and engage our audience across your GTM without complicating your stack
Informa TechTarget Platform
BrightTALK Webinar Platform
