Building your brand
It’s no longer enough to count on sales efforts alone for healthy pipeline development. Multiple research studies have shown, and B2B companies have realized, that to be considered in their share of opportunities, they must invest in becoming known in the category and they must help educate category buyers. That’s “branding” in B2B. It’s why Informa TechTarget’s unmatched network of buyer audiences, platforms and content services have become critical for ambitious companies looking to accelerate growth.
Contextual digital alignment with industry-leading editorial
- Create awareness and build brand association with IT buyers doing online research
- Choose your topical focus or leverage regional targeting
- Create a “destination environment” that draws in repeat visitors, building an audience you own.
- Create an always-on, year-round approach for education and engagement between physical events
- Accurate targeting using our 1st-party permissioned intent signals
- Aligned to topical interests and content preferences
To maximize ROI from your event content
- Take advantage of event filming to your physical presence, capturing valuable content for digital use.
- The Studio by Informa TechTarget team records at your event, leveraging your experts and presence to share more broadly at larger scale.
- Supplementary “amplifications” include Fireside Chats with expert Omdia analysts, social media card creation and video case studies making original content available in multiple channels.
- Add on additional industry content and research alignment with our expert analysts for a full-fledged content portfolio mix.
- Deep dives to elevate your thought leadership
- 3rd-party analyst association, for always-on brand authority growth
BrightTALK: A powerful platform and B2B’s most vibrant online communities
- Platform functionality
- One-click registration for returning audiences
- Instant, automated on-demand recordings
- Embedded content on client domains
- Integration with marketing automation/CRM
- Closed captioning and smart registration forms
- Marketing services
- Independent editorial content creation
- Video production and animation services
- Paid 1st-party lead generation campaigns
- Free promotion to B2B decision makers
Let’s amplify your presence
Partner with us to extend your event impact and reach your audience year-round.
