13
stakeholders involved in B2B purchasing decisions
15
pieces of evaluation content consumed per stakeholder
72%
of buyers viewed Google’s AI Overviews
Even as AI changes things, the need for high-quality content that builds brand trust keeps growing.
B2B purchasing decisions average 13 stakeholders involved, with each of them consuming around 15 pieces of related evaluation content. And, as part of their self-guided efforts, 72% report they viewed Google’s AI Overviews, with nearly all clicking through to at least one cited source. The bottom line? Your content needs to matter to both your target audiences and the LLMs that assist them.
Informa TechTarget provides a structured portfolio of content development offerings that help you earn trust, grow credibility and maximize demand in today’s digital and physical spaces. Our expert-driven, research-based, and client-branded content – in prebuilt, ready-to-sponsor content options or customized content offerings – help you build your brand, align your messaging with market trends, and influence decision-makers through a combination of data-driven narratives and solution-oriented approaches.
The subject matter Expert Voice: Studio
Your end-to-end content partner from insights to execution, Studio makes your brand’s authority unmistakable. Our subject matter experts help you identify and own mission-critical conversations in your market via differentiated narratives that unfold across a range of high-impact formats designed to demand attention.
The Analyst Voice: Omdia
Omdia is a global analyst and advisory leader with 300+ experts serving clients in over 180+ countries. Our independent experts create data-driven, research-based custom content designed to support you through each stage of go-to-market execution, in formats that suit key buyer needs and critical GTM use cases.
The Media Voice: Informa TechTarget
With over 200+ industry-known journalists who produce 60,000+ pieces of original Editorial content annually, we offer abundant opportunities to align your brand to the hyper-relevant, unbiased expertise that your target audience already trusts. The result? Your brand appears in trusted contexts and inherits trust by association.
In an AI-first, zero-click world, vendor content alone is no longer enough to convince.
To break through and influence buyers on traditional channels and GenAI platforms alike, it takes a chorus of trusted voices echoing your brand’s value.
Partner with us to combine the power of three voices of trust — The Expert Voice, The Analyst Voice, and The Media Voice — to make it easy for buyers to choose you.
