Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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At a major conference, you have unprecedented access to customers, partners, product experts and industry analysts, all in one place and energized by the event atmosphere. That’s a content creation [...]

Content Creation

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iTT_Building-Trust-in_B2B-in-the-Age-of-Skepticism-Infobrief-Resource

Infographic

3 B2B Trust-Building Tactics for the AI Era

Content Creation

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Virtual Events & Webinars

Battling Oversaturation: Effective Content That Captures Demand
Upcoming Live Date:
 Thursday, June 11, 2026

Content Creation

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Events

STRATA London 2026: The Premier Event to Elevate GTM Success, by Informa TechTarget
Upcoming Live Date:
 Thursday, May 14, 2026

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

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Virtual Events & Webinars

Making Webinars Fun: Hitachi Vantara’s Webinar Success Story

Content Creation

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Virtual Events & Webinars

The Franchise Formula: Making Content Work Smarter, Not Harder
Upcoming Live Date:
 Thursday, May 28, 2026

Content Creation

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Report

Zero-Click Search Rewards Organized Content Over Volume

Content Creation

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Product Sheet

Why Industry and Vertical Success Hinges on Hyper-Relevant Content

Content Creation

Demand Generation

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Virtual Events & Webinars

Search, Disrupted: Demystifying GEO for the Zero-Click Shift

Content Creation

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Virtual Events & Webinars

How Can I Make My Webinars…Not Boring?

Content Creation

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Virtual Events & Webinars

From Unknown to Shortlisted: Leveraging Expertise for New Market Growth

Content Creation

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Virtual Events & Webinars

Content Crowdsourcing: Using Market Intent Signals to Fuel Your Content Strategy
Upcoming Live Date:
 Wednesday, May 6, 2026

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise

Content Creation

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White Paper/E-Book

The Case for Content Marketing Driven by Person-Level Intent Data

Content Creation

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Infographic

2026 B2B Content Marketing Predictions

Content Creation

Marketing

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Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

AI vs. Audiences: GTM Strategy and Tooling in the Attention Economy

Content Creation

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Virtual Events & Webinars

Zero Click Rising? Trust-Building Approaches for Growing Influence

Content Creation

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Virtual Events & Webinars

2026 B2B Content Marketing Predictions

Content Creation

Marketing

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Virtual Events & Webinars

2026 B2B Content and Demand Generation Predictions

Content Creation

Demand Generation

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White Paper/E-Book

Definitive Guide to Brand-to-Demand Marketing

Content Creation

Demand Generation

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Virtual Events & Webinars

Branded Demand Playbook: The Practical Way Forward into 2026

Content Creation

Demand Generation

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Virtual Events & Webinars

The Future of Content Marketing in an AI-Driven World

Content Creation

Marketing

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Virtual Events & Webinars

Create, Engage, Convert: The Brand-to-Demand Playbook

Content Creation

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Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

Content Creation

Intent Data

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Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Regional Content Strategies in the Age of AI

APAC

Content Creation

Marketing

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Virtual Events & Webinars

Building Trust with B2B Tech Buyers to Turn Attention into Influence

Content Creation

Marketing

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

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Video

BrightTALK: Transforming Your Audience Connection

Content Creation

Content-Brilliance-Good-Design-Good-Business-RESOURCE-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

iTT_More-revenue-from fewer-leads-Buying-Groups-for-business-success-Res

White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

Content-Webinar-Resource-Volatility’s Return-2025-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content with Real-Time Data

Content Creation

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Virtual Events & Webinars

Build a Better Webinar: Data Visualization

Content Creation

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

graza

Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

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Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

gen z

Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

Studio-at-Informa-TechTarget-20+-Years-Bringing-B2B-Stories-to-Life

Video

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

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Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

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Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

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Blog Post

Game-Changers: Best Sports Marketing Campaigns of 2025

Content Creation

Marketing

Video marketing or live streaming concept. Content promotion strategy on social media. Video playing on 3D laptop screen

Blog Post

4 Short-Form Video Trends for B2B Marketing in 2025

Content Creation

Marketing

Content-Webinar-Resource-25

Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

ROI-summit-2025-resource_play

Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

Studio-resource-tile

Virtual Events & Webinars

Webinar Series: The Studio

Content Creation

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Virtual Events & Webinars

Build a Better Webinar: Pre-Recording Segments

Content Creation

BrightTALK_Webinars-A-key-part-of-pre-purchase-research RESOURCE

Infographic

Webinars: A Key Part of Pre-purchase Research

Content Creation

Silent Syntax – Translucent AI Symbol and Speech Bubble in Minimal Digital Space

Blog Post

Content Marketing in a Zero-Click World: New Rules of Engagement

Content Creation

Demand Generation

Marketing

Up and down arrow symbol being held

Blog Post

2025 B2B Marketing Trend Check: What’s In, What’s Out

Content Creation

Market Intelligence

Marketing

laptop sign with camera video recorder message chat 3d render concept

Blog Post

Micro-Moments in B2B Marketing: Winning Attention and Trust in Real Time

Content Creation

Demand Generation

View of a group of young people holding a rainbow flag together, half-dancing and smiling along a path

Blog Post

4 Brands Showing Up for Pride in 2025

Content Creation

Marketing

Partner-Marketing-Group

Product Sheet

Accelerate Growth With and Through Partners

Content Creation

Demand Generation

Partner Marketing

3d pie chart,magnifying glass,hourglass and percent sign in cartoon style.profitability or profitability analytics. business infographics of financial expenses and income.3d rendering

Blog Post

6 Critical Statistics Shaping B2B Marketing’s Future

Content Creation

Demand Generation

Market Intelligence

Marketing

Piggy bank in a volatile position

Blog Post

4 Best Marketing Campaigns Tackling Economic Turmoil

Content Creation

Marketing

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