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The best B2B marketing has mutually reinforcing layers. When they work together seamlessly, your audiences engage, you gain their trust – and revenue grows.
STRATA Austin is for B2B marketers looking to elevate impact on their business. Through keynotes, panels and conversations with peers, it’s a half-day event that provides expert insights into key market trends, gaining trust with increasingly skeptical buyers, and unified strategies for growing demand.
You’ll be exposed to best-in-class examples driving impact right now. You’ll learn which experiments can add power to your toolkit or where a different investment focus could help maximize returns. And you’ll take home actionable insights to use in innovating your own practices across the quarters to come.
September 22, 2026
Westin Domain
Austin, TX
Why Attend?
STRATA 2026 is more than an event—it’s a journey of elevation and depth—an opportunity for Go-to-Market leaders to redefine success in an increasingly AI-driven B2B landscape.
Stay Ahead of the Curve
Explore the latest trends and strategies shaping the future of GTM, including how to navigate the self-directed, AI-driven buyer journey.
Elevate Your Perspective
Walk away with a renewed sense of confidence, clarity and purpose, equipped with insights to lead your marketing to new heights.
Learn from Peers
Gain insights from customer speakers who will share real-world experiences and strategies for overcoming GTM challenges.
Agenda
senior GTM leaders
7+
sessions
1
jam-packed day of keynotes, sessions and networking
