Advertising

Perspectives on using digital advertising to drive brand awareness, engagement and demand.

Infographic

253K+ Opportunities, Analyzed: Display Advertising Closes More Deals

Ad banner clicks nearly double deal win rate. Display often gets treated like an awareness line item. Something you run to stay visible, measure on impressions, and defend at budget [...]

Advertising

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Mindset-Match-Trusted-Context-Increase-Attention-RESOURCE-PLAY

Virtual Events & Webinars

Mindset Match: How Trusted Context Increases Advertising Attention

Advertising

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Blog Post

Rise Above Digital Advertising Noise to Build Brand Credibility

Advertising

Integrated Marketing

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Infographic

Boosting Brand Credibility with Display Advertising

Advertising

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Virtual Events & Webinars

The Advertising Attention Revolution: Turning Media Quality into Brand Growth

Advertising

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Blog Post

Why Marketers Rely on Contextual Advertising

Advertising

cookie-crumble

Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

digital display advertising

Blog Post

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Advertising

Intent Data

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White Paper/E-Book

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment

Advertising

EMEA

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Product Sheet

Accelerate IT Buyer Demand with Informa TechTarget’s Targeted Display Ads

Advertising

cookies

Blog Post

Preparing for a Cookieless Future – an EMEA Perspective

Advertising

EMEA

black_boxes_1

Blog Post

Beware of Black Boxes. Look for Actionable Outputs.

ABM

Advertising

Demand Generation

Intent Data

Sales

Tethering-Brand-and-Buyer-Resource-Tile_v1

Virtual Events & Webinars

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space

Advertising

Content Creation

Demand Generation

EMEA

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Knowledge Sharing

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies

Advertising

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Virtual Events & Webinars

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?

Advertising

Intent Data

WhatIs_The death of third-party cookies- What marketers need to know

Knowledge Sharing

The Death of Third-Party Cookies: What Marketers Need To Know

Advertising

SalesTech-Series_Is-a-Cookie-less-Future-Good-for-B2B-Sales-1.jpg

Knowledge Sharing

SalesTech Series: Is a Cookie-less Future Good for B2B Sales?

Advertising

Brand_Advertising_Res

White Paper/E-Book

Tap into the Power of Brand Advertising

Advertising

3rd party cookies

Blog Post

How to Thrive in a Cookieless World

ABM

Advertising

Intent Data

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Video

Digital Marketing Skills Acceleration Series

Advertising

Demand Generation

Intent Data

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Product Sheet

Brand Takeovers: Exclusive Ad Ownership on Best-in-class Editorial Content

Advertising

3rd party cookies

Blog Post

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

Advertising

Intent Data

TTGT_Driving-Real-Value_Resource-Icon

White Paper/E-Book

Driving Real Value with Intent Driven Digital Advertising

Advertising

Intent Data

Brand Solutions2_resources icon

Product Sheet

Intent-driven advertising: Proven to boost consideration

Advertising

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Video

The Journey to Winning a $500,000 Deal

ABM

Advertising

Content Creation

Integrated Marketing

Intent Data

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Case Study

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Advertising

Demand Generation

Integrated Marketing

Intent Data

b2b digital advertising

Blog Post

Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising

Advertising

Integrated Marketing

supercharge

Article

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen

Advertising

Demand Generation

Integrated Marketing

Intent Data

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White Paper/E-Book

We Have the Evidence: Consistent Branding Investment Boosts Marketing’s ROI

Advertising

demand gen

Article

Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding

Advertising

Demand Generation

branded content marketing

Blog Post

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

Advertising

Content Creation

native advertising strategy

Blog Post

Why Native Advertising Should be an Important Part of Your Marketing Strategy

Advertising

Content Creation

crude_data

Blog Post

The Rising Cost of Crude Data

Advertising

Intent Data

Brand search strategy visibility

Blog Post

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Advertising

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Product Sheet

Spoke Branding US Product Guide

Advertising

Intent Data

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Product Sheet

Spoke Branding International Product Guide

Advertising

EMEA

Intent Data

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Product Sheet

Share of Voice Solutions Overview

Advertising

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Product Sheet

Custom & Native Site Product Guide

Advertising

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Product Sheet

Brand Engage™ Custom Display Product Guide

Advertising

programmatic advertising

Blog Post

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

Advertising

Content Creation

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