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ROI-amplifying Audience Reports Made for Marketers

What’s keeping your target audience up at night? Explore 10 audience snapshots drawn from our industry-focused publications—designed to strengthen your strategy with expert analysis.

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iTT_Building-an-Authoritative-Brand-Infobrief-UD-RESOURCE

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Becoming a Trusted Brand That Drives More Demand

Demand Generation

How Cybersecurity Buyers Decide Which Vendors to Trust

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How Cybersecurity Buyers Decide Which Vendors to Trust

Market Intelligence

iTT_Boosting-Brand-Credibility-with-Display-Advertising_Res

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Boosting Brand Credibility with Display Advertising

Advertising

iTT_Building-Trust-in_B2B-in-the-Age-of-Skepticism-Infobrief-Resource

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3 B2B Trust-Building Tactics for the AI Era

Content Creation

iTT_ABCs for Unified B2B Demand in 2026-Res

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ABCs for Unified B2B Demand in 2026

Demand Generation

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2026 EMEA B2B Marketing Predictions

EMEA

Marketing

2026-B2B-Demand-Generation-Predictions_Infographic_Resource-Tile

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2026 B2B Demand Generation Predictions

Demand Generation

Intent Data

Marketing

2026-B2B-Content-Marketing-Predictions_Infographic_Resource-Tile

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2026 B2B Content Marketing Predictions

Content Creation

Marketing

iTT_4-Opportunities-for-Strategic-Impact-with-Personalization-Res

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4 Opportunities for Strategic Impact with Personalization

Demand Generation

iTT_Breaking-Out-of-Business-as-Usual_Four-Sales-Tactics-to-Drive-Results-Res

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Breaking Out of Business as Usual: Four Sales Tactics to Drive Results

Intent Data

Sales

iTT_AI-SDRs_A-Case-for-Humans-in-Your-Prospecting-Loop-Res

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AI SDRs: A Case for Humans in Your Prospecting Loop?

Sales

Content-Marketing-Infographic_Resource-Tile

Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

Demand-Gen-Infographic_Resource-Tile

Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

iTT_The-Seven-Sins-of-ABM—Seven-Mistakes-to-Overcome-When-Targeting-Enterprise-Accounts_Res

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The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

TTGT_Three-Data-Driven-Ways-Inbox_Resource-Tile.jpg

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3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

4-Intent-Powered-Methods-FRACKING-Infog-Resource

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Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

Using-Webinar-Drive-ABM-Performance-Resource-V2

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Using Webinar Series to Drive ABM Performance

ABM

BrightTALK_Webinars-A-key-part-of-pre-purchase-research RESOURCE

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Webinars: A Key Part of Pre-purchase Research

Content Creation

Four-Tips-to-Get-Started-on-your-Intent-Journey_Resource-Tile.jpg

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Four Tips to Get Started on Your Intent Journey

Intent Data

iTT-BrightTALK_Top-6-B2B-Content-Trends_Infographic_Resource-Tile

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Top 6 B2B Video and Webinar Trends

Content Creation

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Convert More Web Visits to Leads with Informa TechTarget’s Inbound Converter

Intent Data

The-Evolution-of-Tech-Buying-Teams-in-EMEA_Res.png

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The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

ESG_INFG_BeyondtheBuzz_MarketingEffectively_Res.png

Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

TTGT_How-to-Attract-and-Retain-Tech-Customers-in-North-America_Resource-Tile.png

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How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

TTGT_Maximizing Your Impact Across Buying Centers in EMEA_Resource-Tile.jpg

Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

ESG_Three-Tips-to-Make-the-Most-of-Research-Across-Your-GTM_Resource.png

Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

Three-B2B-Video-Trends-Marketers-Should-Watch-Resource

Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

TTGT_Attracting-and-Retaining-Tech-Customers-EMEA_Resource-Tile.jpg

Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

ESG_INFGBracingorEmbracing_AI_Res

Infographic

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

Trends-in-Tech-Purchasing-for-2024-in-EMEA_Res.png

Infographic

Trends in Tech Purchasing for 2024 in EMEA

Demand Generation

EMEA

TTGT_INFGTechPurchcaseDriversandDisruptors.png

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Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

TTGT_HungryforGenAI_Resource.png

Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

TTGT_Using_Data_to_Get_B2B_Sellers_Back_on_Track-Resources-Tile.png

Infographic

Using Data to Get B2B Sellers Back on Track

Intent Data

Sales

Sales Enablement

3-Data-Driven-Tips-Love-Your-Emails_Resource-Tile.jpg

Infographic

3 Data-Driven Tips to Get Buyers to Love Your Emails

Demand Generation

EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE

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Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

TTGT_Navigating_IT_Budgets_Amid_Market_Uncertainty-RESOURCE

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Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

Employing-Your-Content_Infographic-Resource-Tile

Infographic

Employing Your Content as a Digital Sales Rep

Content Creation

EMEA

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Effective Content Distribution in a Self-Service World

Content Creation

Market Intelligence

Email-Marketing-Infographic_resource-tile

Infographic

Activity Matters: Better Response = Recency + Relevance

Intent Data

TTGT-Media-Consumption-and-Vendor-Engagement_Infographic-RESOURCE

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The Modern IT Buyer’s Research Journey

Market Intelligence

Using_Data_to_Create_Effective_B2B_Content_Infographic_Resource

Infographic

Using Data to Create Effective B2B Content

Content Creation

TTGT_Using_Data_to_Take_the_Guesswork_Out_of_Content_Planning-Resource-Tile

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Using Data to Take the Guesswork Out of Content Planning

Content Creation

Like-Tetris-Demand-Generation_Res

Infographic

Demand Generation Game for the Win: Fitting Marketing Pieces Together

Demand Generation

EMEA

ABM-HVO-INFG_Resource-icon

Infographic

ABM High-Value Offers: Bridging the Engagement Gap for Sales

ABM

Bad-Outreach-Resource-preview

Infographic

Is Bad Outreach Killing Your Business?

Intent Data

Sales

Anatomy-of-a-Strong-Purchase-Intent-Signal_Infographic-Resource

Infographic

Anatomy of Real Purchase Intent Signals

Intent Data

Content is King_Res

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Content Is King: Own the Outcomes but Share the Responsibilities

Content Creation

4-Ways-to-Help-Your-SDRs-Using-Intent-Data-Infographic-Resource

Infographic

4 Ways to Help Your SDRs Using Intent Data

Intent Data

Sales

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