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Blog Post

The Return of the Known Buyer

Key takeaways Ask a demand gen leader in 2026 how their buying signals are performing, and you’ll likely get some version of the same answer: not great, but hey, it’s [...]

Lauren Smith Director of Global Content

ABM

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Blog Post

4 Forces Killing Your Pipeline (And How to Fight Back)

Demand Generation

Marketing

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Events

Meet us at Forrester AI Summit Singapore

APAC

Demand Generation

Intent Data

Marketing

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Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

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Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together

ABM

Content Creation

Demand Generation

EMEA

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Marketing

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Research/Analysis

ROI-amplifying Audience Reports Made for Marketers

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B2B content distribution

Blog Post

B2B Content Distribution Strategy for AI-Powered Buyers

Marketing

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Virtual Events & Webinars

Digital Surround Sound: How to Optimize the Full Funnel Digitally in the Middle East

EMEA

Marketing

Attention Economics

Blog Post

Attention Economics: 3 Keys for Driving More Demand in B2B

Marketing

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Interactive

Turnkey Event Production Map

Content Creation

Marketing

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Infographic

2026 EMEA B2B Marketing Predictions

EMEA

Marketing

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Infographic

2026 B2B Demand Generation Predictions

Demand Generation

Intent Data

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Infographic

2026 B2B Content Marketing Predictions

Content Creation

Marketing

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Blog Post

Building Trust in an AI-Driven World: Insights for B2B Marketers

Marketing

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Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

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Virtual Events & Webinars

2026 APAC B2B Marketing and Sales Predictions

APAC

Marketing

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2026 B2B Content Marketing Predictions

Content Creation

Marketing

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Virtual Events & Webinars

2026 EMEA B2B Marketing and Sales Predictions

EMEA

Marketing

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Virtual Events & Webinars

The Future of Content Marketing in an AI-Driven World

Content Creation

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Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Regional Content Strategies in the Age of AI

APAC

Content Creation

Marketing

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Virtual Events & Webinars

Building Trust with B2B Tech Buyers to Turn Attention into Influence

Content Creation

Marketing

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Virtual Events & Webinars

Marketing at the Speed of Startup: How to Scale Effectively from Zero to Hero

Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

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Demand Generation

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Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance: Personalized: Better B2B for the AI Era

Marketing

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Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

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2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

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Infographic

The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

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Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

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Blog Post

Game-Changers: Best Sports Marketing Campaigns of 2025

Content Creation

Marketing

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Blog Post

4 Short-Form Video Trends for B2B Marketing in 2025

Content Creation

Marketing

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

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Research/Analysis

SPARK Matrix™ for ABM Platforms, 2025

ABM

Intent Data

Marketing

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White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

Silent Syntax – Translucent AI Symbol and Speech Bubble in Minimal Digital Space

Blog Post

Content Marketing in a Zero-Click World: New Rules of Engagement

Content Creation

Demand Generation

Marketing

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Blog Post

2025 B2B Marketing Trend Check: What’s In, What’s Out

Content Creation

Market Intelligence

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Blog Post

4 Brands Showing Up for Pride in 2025

Content Creation

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Blog Post

6 Critical Statistics Shaping B2B Marketing’s Future

Content Creation

Demand Generation

Market Intelligence

Marketing

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Blog Post

4 Best Marketing Campaigns Tackling Economic Turmoil

Content Creation

Marketing

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Blog Post

Grasping GEO: How to Optimize Your Content to Appear in GenAI Responses

Content Creation

Demand Generation

Marketing

Business Courage

Blog Post

Top 3 Obstacles in B2B: Insights from 2.4 Million Leaders

Content Creation

Market Intelligence

Marketing

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Video

Meet Informa TechTarget

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Intent Data

Marketing

Sales

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Blog Post

Mastering the Rebrand: 5 Steps to Get It Right

Content Creation

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Blog Post

Engaging vs. Annoying: 6 Best Practices for Effective SMS Marketing

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

Success in Business

Blog Post

A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

Content Creation

Demand Generation

Market Intelligence

Marketing

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Blog Post

Changing With the Times: How to Evolve Your Brand Voice

Content Creation

Marketing

Different Voices, One Message

Blog Post

5 Places to Find and Grow B2B Content Audiences in 2025

Content Creation

Demand Generation

Market Intelligence

Marketing

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Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

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Blog Post

4 Standout Purpose-Driven Marketing Campaigns

Content Creation

Marketing

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Blog Post

Recession Indicators: 5 Real Ways Marketers Can Respond to a Rocky Economy

Content Creation

Demand Generation

Marketing

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Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

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Virtual Events & Webinars

Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

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White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

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