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Expert guidance to help tech marketers drive deeper buyer awareness and capture more buyer demand.

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2025 B2B Content Marketing Predictions

How are other B2B content marketers approaching 2025? We asked. Hundreds of industry experts answered. Explore the results of our 2025 B2B Content Marketing Predictions survey to uncover the top [...]

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Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

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Infographic

The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts
Upcoming Live Date:
 Thursday, August 28, 2025

Content Creation

Demand Generation

Marketing

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White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

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Events

Working Together for Channel Success, A Peer-to-Peer Networking Event

Channel

EMEA

Marketing

Sales

Sales and Marketing Alignment

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Events

Let’s Connect at 6sense Inspire UK

Demand Generation

EMEA

Intent Data

Marketing

Sales

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

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Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

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Virtual Events & Webinars

Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

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White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

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Events

Let’s Connect at Forrester’s B2B Summit North America 2025

ABM

Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

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Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

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Events

Meetup for B2B Technology Marketers in Israel

EMEA

Marketing

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

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Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

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Blog Post

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

Marketing

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Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

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Video

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

APAC

Marketing

Sales

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Virtual Events & Webinars

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

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White Paper/E-Book

Two Key Areas for Maximizing Marketing Impact Across the GTM

Marketing

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Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Marketing Fails and Fixes: Unpacking Account-Based Marketing

ABM

Marketing

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

Demand Generation

Marketing

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Blog Post

Anonymous Still Means Anonymous – Sales Needs More

ABM

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

APAC

Demand Generation

Marketing

Sales

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Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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