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Expert guidance to help tech marketers drive deeper buyer awareness and capture more buyer demand.

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2025 Media Consumption Study Highlights

This year we surveyed over 1,700 respondents to help B2B marketing professionals understand what’s going on with buyers right now. In the technology industry, two uncontrollable factors impact how effective [...]

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Working Together for Channel Success, A Peer-to-Peer Networking Event

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Let’s Connect at 6sense Inspire UK

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Meet Informa TechTarget

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Webinar Series: Build a Better Webinar

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Build a Better Webinar: Storytelling & Scripting

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Demand Gen Emails That Convert: Proven Tactics for Marketers 

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Exploring the Art of B2B Video Marketing

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The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

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Let’s Connect at Forrester’s B2B Summit North America 2025

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Book Review – “Personalized: Customer Strategy in the Age of AI”

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Creating a Memorable Marketing Message that Lasts

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How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

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Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

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Let’s Connect at Forrester’s B2B Summit EMEA

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The Evolution of Tech Buying Teams in EMEA

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Meetup for B2B Technology Marketers in Israel

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Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

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Four Intent Data Use Cases for GTM Teams in EMEA

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Revolutionizing Content with Intent-Driven Insights

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SPARK Matrix™ for Account-Based Marketing Platforms, 2024

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

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How to Attract and Retain Tech Customers in North America

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Three Trends Shaping the Future of Buyer Engagement

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Step aside, MQLs. Buying signals are here to stay. 

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Maximizing Your Impact Across Buying Centers in EMEA

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How Marketers Can Get the Most ROI Out of Third-Party Research

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The Rise of Buyer Self-Education and the Essential Role of Experts

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A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

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How to Build Trust with Prospective and Current Customers

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Tech Buyers’ Most Trusted Research Sources

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GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

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2024 Technology Spending Intentions Study Highlights

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A Guide to Writing Great B2B Email Copy

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Media Consumption Survey

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Five Reasons Your Content is Underperforming and How to Get Back on Track

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Crafting Engaging Email Copy: Do’s and Don’ts

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2024 Media Consumption Survey Highlights

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5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

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Real Impact from Intent Data in 2023

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Two Key Areas for Maximizing Marketing Impact Across the GTM

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Lead Engagement Best Practices to Maximize Conversion

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Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

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Marketing Fails and Fixes: Unpacking Account-Based Marketing

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On the B2B Horizon: 2023 Priorities

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Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

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Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

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Anonymous Still Means Anonymous – Sales Needs More

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Like Tetris™ for B2B: How to Win in the Building Demand Game

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MarTech & SalesTech: Opportunities at the Intersections

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Sales and Marketing Alignment

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Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

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Making Sense of Intent Data for Sales and Marketing Pros

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A Short, Complete Guide to Intent Data for Sales and Marketing

ABM

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