White Paper/E-Book

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2025 Media Consumption Study Highlights

This year we surveyed over 1,700 respondents to help B2B marketing professionals understand what’s going on with buyers right now. In the technology industry, two uncontrollable factors impact how effective [...]

Demand Generation

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Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

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Four Elements of Well-Designed Video

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Could BANT Be Killing Your Business?

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

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Getting the Most ROI Out of Your Webinars

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Build a Better Webinar: Running Virtual Events

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A Short Guide to Aligning Video Content to the Buyer’s Journey

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Building a Sustainable Content Ecosystem

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Build a Better Webinar: Post-Event Best Practices

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Analyzing the Back-End Revenue Cycle and Important Best Practices

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2024 Technology Spending Intentions Study Highlights

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Intent-Guided Multithreading Tactics That Work

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Patient Care, Policy & More: This Year’s Virtual Care Trends

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Amplifying Your Webinar with Social Media

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Highlights from Our North American 2023 IT Priorities Study

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