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White Paper/E-Book

Seeding More Demand to Grow More Buying Groups

Arguments about lead volumes vs. lead quality or “MQLs are dead/no they’re alive and well” are, frankly, a huge distraction. The fact is that Sales needs Marketing’s help to cover [...]

Demand Generation

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White Paper/E-Book

The Case for Content Marketing Driven by Person-Level Intent Data

Content Creation

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White Paper/E-Book

A High-Level Guide to B2B Personalization in the AI Era

Demand Generation

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White Paper/E-Book

Definitive Guide to Brand-to-Demand Marketing

Content Creation

Demand Generation

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White Paper/E-Book

The Business Reasons to Move Beyond MQLs Towards Buying Groups

Demand Generation

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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White Paper/E-Book

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Demand Generation

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

How to Craft Effective B2B Email Copy

White Paper/E-Book

How to Craft Effective B2B Email Copy

ABM

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White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

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White Paper/E-Book

Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

Channel

Partner Marketing

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White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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White Paper/E-Book

Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

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White Paper/E-Book

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

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White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

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White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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White Paper/E-Book

How Can Providers Create Successful Organizations for Accountable Care?

Healthcare Marketing

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White Paper/E-Book

A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

Healthcare Marketing

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White Paper/E-Book

The Cycle of Healthcare Data: Creation, Gathering, and Handling

Healthcare Marketing

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White Paper/E-Book

How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?

Healthcare Marketing

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White Paper/E-Book

Navigating the Storm: The Impact of the Healthcare Cyberattack

Healthcare Marketing

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White Paper/E-Book

Revolutionizing Healthcare: The Role of EHR in Clinical Informatics

Healthcare Marketing

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White Paper/E-Book

Top Health IT Analytics Forecasts and Goals for the Coming Year

Healthcare Marketing

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White Paper/E-Book

Build a Better Webinar: Post-Event Best Practices

Content Creation

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White Paper/E-Book

Analyzing the Back-End Revenue Cycle and Important Best Practices

Healthcare Marketing

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White Paper/E-Book

Revenue Cycle Management with Automation and AI

Healthcare Marketing

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

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White Paper/E-Book

How AI is Impacting Healthcare

Healthcare Marketing

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White Paper/E-Book

Intent-Guided Multithreading Tactics That Work

Intent Data

Sales

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White Paper/E-Book

A Look Inside of the Top Four Value-Based Care Plans

Healthcare Marketing

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White Paper/E-Book

Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors

Healthcare Marketing

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White Paper/E-Book

Top Healthcare Industry Forecasts For This Year

Healthcare Marketing

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White Paper/E-Book

Survey Highlights Issues with Revenue Cycle Management for 2024

Healthcare Marketing

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White Paper/E-Book

Top Healthcare Cybersecurity Predictions for 2024

Healthcare Marketing

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White Paper/E-Book

Patient Care, Policy & More: This Year’s Virtual Care Trends

Healthcare Marketing

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White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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White Paper/E-Book

Amplifying Your Webinar with Social Media

Content Creation

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

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White Paper/E-Book

Build a Better Webinar: Day-of Execution

Content Creation

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White Paper/E-Book

A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

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