Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

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2025 B2B Content Marketing Predictions

How are other B2B content marketers approaching 2025? We asked. Hundreds of industry experts answered. Explore the results of our 2025 B2B Content Marketing Predictions survey to uncover the top [...]

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Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

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Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

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White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

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Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

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Virtual Events & Webinars

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

Market Intelligence

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Virtual Events & Webinars

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Market Intelligence

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Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Webinar Series: Analyst Insights for GTM Actions

Market Intelligence

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Video

2024 Technology Spending Priorities, APAC

APAC

Market Intelligence

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Virtual Events & Webinars

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

Market Intelligence

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Infographic

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

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Virtual Events & Webinars

The Impact of Sustainability on IT Buying Decisions

Market Intelligence

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Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

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Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

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Virtual Events & Webinars

Tech Investors and Operators: Scale Venture Partners

Market Intelligence

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

Market Intelligence

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Virtual Events & Webinars

Engines of Alignment: People, Processes, Data and Measurement

Market Intelligence

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Infographic

Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

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Infographic

Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

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Virtual Events & Webinars

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

Market Intelligence

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White Paper/E-Book

Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

Market Intelligence

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

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White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

Market Intelligence

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Infographic

Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

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Infographic

The Modern IT Buyer’s Research Journey

Market Intelligence

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White Paper/E-Book

Understanding IT Buyers’ Behaviors

EMEA

Market Intelligence

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Virtual Events & Webinars

Tech Investors and Operators: Companyon Ventures

Market Intelligence

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Virtual Events & Webinars

European IT Priorities: What’s in Store for 2023?

Market Intelligence

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Virtual Events & Webinars

Tech Investors and Operators: Bessemer Venture Partners

Market Intelligence

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Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

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Video

How to Build More Pipeline ­When Everything’s Gone Virtual

Content Creation

Market Intelligence

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Knowledge Sharing

Future of Analytics Will Close Gap Between Data, Decisions

Market Intelligence

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Knowledge Sharing

6 Essential Big Data Best Practices for Businesses

Market Intelligence

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Virtual Events & Webinars

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

Market Intelligence

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Virtual Events & Webinars

Customer-centric Growth in a Shapeshifting Cybersecurity Market

Market Intelligence

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Virtual Events & Webinars

Market Insights for Systems Management Marketers in 2022

Market Intelligence

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Virtual Events & Webinars

Market Insights: The Evolving Role of Strategic IT Leaders

Market Intelligence

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Virtual Events & Webinars

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

Market Intelligence

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White Paper/E-Book

Digital Marketing Maturity Benchmarks Report

Content Creation

Demand Generation

Market Intelligence

managed service provider MSP

Blog Post

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Channel

Intent Data

Market Intelligence

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Virtual Events & Webinars

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Market Intelligence

technology buying content

Blog Post

TechTarget – 20 Years Later: Great Content Is Still the Key

Content Creation

Demand Generation

Intent Data

Market Intelligence

attribution

Article

Better Together — Using Attribution Approaches for Understanding, Not for Credit

ABM

Demand Generation

Market Intelligence

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