Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

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How Cybersecurity Buyers Decide Which Vendors to Trust

Trust isn’t just a nice-to-have in cybersecurity—it’s the filter that determines who makes the shortlist.  Before your solution is ever compared on features or pricing, buying teams are asking a more fundamental [...]

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Inside RSAC 2026: Omdia’s Expert Insights and Highlights

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STRATA London 2026: The Premier Event to Elevate GTM Success, by Informa TechTarget
Upcoming Live Date:
 Thursday, May 14, 2026

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Buyer’s Journey Intent Data Visualization: Direct Access to the Active Buying Teams in Your Space

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2025 B2B Content Marketing Predictions

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2025 B2B Demand Generation Predictions

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Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

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2025 B2B Marketing Trend Check: What’s In, What’s Out

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6 Critical Statistics Shaping B2B Marketing’s Future

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Top 3 Obstacles in B2B: Insights from 2.4 Million Leaders

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A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

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5 Places to Find and Grow B2B Content Audiences in 2025

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Frost Radar™ for Account-Based Marketing Platforms

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Content Marketing + Demand Gen Predictions for 2025 (And How to Navigate Them)

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Why Customers Are Your Most Powerful Influencers

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Changing Tides: 5 Cultural Shifts That Will Define Marketing in 2025

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Informa TechTarget Named Global Leader in Revenue Marketing and ABM

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The State of B2B Marketing: 4 Key Findings From 20M+ Leaders

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

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How to Attract and Retain Tech Customers in North America

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5 Pivotal Demand Generation Statistics for 2024

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America’s Sweethearts: 2024’s Most-Trusted Brands

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Maximizing Your Impact Across Buying Centers in EMEA

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Building a Sustainable Content Ecosystem

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How Marketers Can Get the Most ROI Out of Third-Party Research

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3 Critical Challenges Confronting B2B Leaders in 2024

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6 Vital Content Marketing Statistics for 2024

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The Rise of Buyer Self-Education and the Essential Role of Experts

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Attracting and Retaining Tech Customers in EMEA

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Tech Buyers’ Most Trusted Research Sources

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Crisis Fatigue + ESG Messaging: How to Recenter Trust in Your Brand’s Narrative

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Five Top Technology Investment Drivers for 2024

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

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Misleading Metrics: What Your CTR Isn’t Telling You

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7 Ways to Get First-Party Data for Targeting & Personalization

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2024 Technology Spending Priorities, APAC

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Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

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Content Marketing and Demand Generation Predictions for 2024 (And How to Navigate Them)

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Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

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Social Media Marketing: 3 Trends Impacting the Industry Today

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HR Content Marketing: Key Trends to Keep Up in a Shifting Landscape

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Construction Content Marketing: Trends and Themes Ruling 2023

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Innovate and Compete More Effectively with Informa TechTarget

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Tech Investors and Operators: Scale Venture Partners

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The Psychology of Conversions: 5 Consumer Behavior Insights for 2024

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3 Trends Driving the Marketing Industry in 2023: A Content Marketer’s Guide

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Retail Content Marketing: Key Trends & Research for 2023

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Engines of Alignment: People, Processes, Data and Measurement

Market Intelligence

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Infographic

Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

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Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

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Virtual Events & Webinars

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

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3 Brand Campaigns Celebrating Pride ’23 With Sincerity

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How Do You Use Brand Storytelling to Build Lasting Trust With Your Audience? (featuring Pfizer) | Into the Funnel

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Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

Market Intelligence

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

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How Licensed Content Can Help Your Brand (And Your Audience) Weather Economic Uncertainty

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