Partner Marketing

Resources, insights and best practices specific to helping technology partner marketers hone their craft.

White Paper/E-Book

The Missing Multiplier

You invest heavily in partner marketing tactics. Campaigns are funded. Leads are delivered. Yet 70% of those leads remain un-progressed. The problem isn’t your tactics. These leads fail because of [...]

Partner Marketing

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Virtual Events & Webinars

The Unified Demand Framework for Partner Marketing
Upcoming Live Date:
 Wednesday, September 16, 2026

Partner Marketing

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Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy
Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

Partner Activation Gap

Blog Post

Why AI Alone Won’t Close the Partner Activation Gap

Partner Marketing

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Virtual Events & Webinars

Emerging Innovations: Demand Gen Trends for Partner Marketers

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: Kickflip Your ABM

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: The Partner Marketer’s Guide to Intent Data

Intent Data

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: Winning the B2B Attention Battle: AI-Enhanced Partner Demand Strategies

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Partner Marketing

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Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

Partner Marketing

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

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Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

Partner-Marketing-Group

Product Sheet

Partner & Channel Services for Every Stage of the Ecosystem Lifecycle

Channel

Partner Marketing

Partner-Marketing-Group

Product Sheet

Accelerate Growth With and Through Partners

Content Creation

Demand Generation

Partner Marketing

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White Paper/E-Book

Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

Channel

Partner Marketing

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Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

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Virtual Events & Webinars

Seize the Day: What the Increased Focus on Partner-Led Growth Means for Partner Marketers

Partner Marketing

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Virtual Events & Webinars

Emerging Innovations: Demand Generation Trends for Partner Marketers

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Virtual Events & Webinars

Clarifying Attribution in Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

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Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

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Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

Partner-Marketing-Group

Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

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Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader

Partner Marketing

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Virtual Events & Webinars

Data Management & Analytics Market Trends for Partner Marketers

Channel

Partner Marketing

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Virtual Events & Webinars

Cybersecurity Market Trends for Partner Marketers

Channel

Partner Marketing

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Virtual Events & Webinars

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers

Channel

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA

Partner Marketing

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

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Virtual Events & Webinars

Recorded Sessions: Partner Marketing Visionaries Summit 2024

Partner Marketing

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Virtual Events & Webinars

Building a Demand Engine: Scaling Pipeline Creation Through Partners

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Partner Content: Fundamental Assets for Fueling the Buyer’s Journey

Partner Marketing

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Virtual Events & Webinars

The Art & Science of Going to Market with Strategic Partners

Channel

Demand Generation

Partner Marketing

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Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

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Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

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Case Study

How ServiceNow Drives Customer Expansion at Scale Through Partners

Partner Marketing

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Virtual Events & Webinars

How 8×8 Leverages Intent Data to Fuel Joint Campaigns

Partner Marketing

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Virtual Events & Webinars

Discussion Series: Partner Marketing Visionaries

Partner Marketing

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

PMV-Series-Building-Pipeline-Resource-Tile_v2

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

Partner Marketing

Partner marketers

Blog Post

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Partner Marketers

Blog Post

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

Partner Marketing Budget

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing

Virtual Events & Webinars

Guiding the IT Buying Journey: Strategies for Partner Marketing

Partner Marketing

Developing-and-Activating-Your-Content-Strategy-With-and-Through-Partners

Virtual Events & Webinars

Developing and Activating Your Content Strategy With and Through Partners

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing

Partner Marketing

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Blog Post

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

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