Here’s Why

Back Here’s Why

Our Audiences

Cybersecurity Customer Experience Healthcare and Life Sciences Our Audiences

Global Execution

EMEA APAC LATAM Global Execution
Why Informa TechTarget
Solutions

Back Solutions

Product Teams

Go-to-Market & Product Strategy Positioning and Buyer Insights Content Development More About Product Teams

Marketing Teams

Building Brand Trust Unifying Demand Brand Awareness Demand Generation Account-Based Marketing Partner & Channel Marketing Online & In-Person Events Global Execution Healthcare Marketing More About Marketing Teams

Sales Teams

Sales & Partner Enablement Account Prioritization Personalized Outreach More About Sales Teams
View Our Solutions
Products

Back Products

Strategy

Purchase Intent Analytics Annual Research, Advisory & Intent Insights Custom Research & Consulting Strategy

Intent Data

Prospect-Level Intent Data Exports Account-Level Intent Data Intent Data

Content

Custom Content Sponsorable Content Global Content Studio Content

Awareness

Digital Advertising Custom & Native Websites Awareness

Demand

Content Syndication Highly Qualified Leads Always-On Buying Groups BrightTALK Channel Lead Generation Demand

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales Sales Content Sales

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Informa TechTarget Platform BrightTALK Platform Platforms

Integrations

6sense Demandbase Outreach Salesloft Integrations
View Our Products
Customers
- Case Studies
- Customers by Category
- Reviews
- Award Programs
Resources
- Resource Library
- Blog
Company
- About Informa TechTarget
- Press Room
- Careers
- Editorial
- Our Brands
- Our Partners
- Contact Us
- Investor Relations
Product Demo

Editorial
Portal Login
Global
- Français
- Deutsch
- Middle East and Africa

Editorial
Portal Login
Global

Here’s Why

Here’s Why

Our Audiences

Global Execution

Why Informa TechTarget

Our Audiences

Cybersecurity

Customer Experience

Healthcare and Life Sciences

See All of Our Audiences

Close
Cybersecurity

Convert cybersecurity audiences into high value customers.
Learn More

Close
Customer Experience

Convert CX audiences into high-value customers.
Learn More

Close
Healthcare and Life Sciences

Audience spotlight Healthcare and Life Sciences
Learn More

Global Execution

EMEA

APAC

LATAM

Learn About Our Global Execution

Close
EMEA

Learn More

Close
APAC

Learn More

Close
LATAM

Learn More
Our Audiences
Cybersecurity Audience
Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

View Our Solutions

Product Teams

Go-to-Market & Product Strategy

Positioning and Buyer Insights

Content Development

More About Product Teams

Close
Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
Learn More

Close
Positioning and Buyer Insights

Market research, buyer insights, & analyst guidance to help you stand out
Learn More

Close
Content Development

Data-driven content focused on the topics buyers care about most
Learn More

Marketing Teams

Building Brand Trust

Unifying Demand

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

More About Marketing Teams

Close
Building Brand Trust

Influence and Win More Revenue
Learn More

Close
Unifying Demand

Demand More Revenue with An Integrated Approach
Learn More

Close
Brand Awareness

Stay Top of Mind & Make the Short List
Learn More

Close
Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
Learn More

Close
Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
Learn More

Close
Partner & Channel Marketing

Accelerate Partner-Led Growth
Learn More

Close
Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
Learn More

Close
Global Execution

Advance in the Markets You Care About Most
Learn More

Close
Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
Learn More

Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

More About Sales Teams

Close
Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
Learn More

Close
Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
Learn More

Close
Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
Learn More
Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

Integrations

View Our Products

Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

More About Strategy

Close
Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
Learn More

Close
Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
Learn More

Close
Custom Research & Consulting

Drill down on your specific GTM questions
Learn More

Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

More About Intent Data

Close
Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
Learn More

Close
Account-Level Intent Data

The industry’s most precise and powerful intent data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Content

Custom Content

Sponsorable Content

Global Content Studio

More About Content

Close
Custom Content

Impactful materials grounded in analyst expertise and research-based insights
Learn More

Close
Sponsorable Content

Expert-crafted content, ready and waiting for you
Learn More

Close
Global Content Studio

Content fueled by expertise. Strategies built for results.
Learn More

Awareness

Digital Advertising

Custom & Native Websites

More About Awareness

Close
Digital Advertising

Targeted branding solutions proven to increase consideration
Learn More

Close
Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
Learn More

Demand

Content Syndication

Highly Qualified Leads

Always-On Buying Groups

BrightTALK Channel

Lead Generation

More About Demand

Close
Content Syndication

Intent-driven leads that build pipeline
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Highly Qualified Leads

Expert-crafted content ready & waiting for you
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Always-On Buying Groups

Deliver a reliable stream of quality leads
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Channel

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 50M+ professionals.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Lead Generation

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales

Sales Content

More About Sales

Close
Intent Data for Sales

Your fastest path to the deal
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Close
Sales Content

Deal-closing decision support
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Informa TechTarget Platform

BrightTALK Platform

View Our Products

Close
Informa TechTarget Platform

Unified GTM intelligence. From R&D to ROI.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Platform

B2B marketers turn to BrightTALK® for end-to-end video content creation, delivery and distribution that drives industry-leading brand engagement and pipeline impact.
Learn More

Build a Better Webinar: Creating a Promotion Plan
Download the E-book

Integrations

6sense

Demandbase

Outreach

Salesloft

View Our Integrations

Close
6sense

Precise intent. Marketable contacts. Better ABM outcomes.
Learn More

Close
Demandbase

Generate more pipeline and revenue from your ABM investments
Learn More

Close
Outreach

Build and accelerate pipeline with more intelligent prospecting.
Learn More

Close
Salesloft

Turn intent signals into sales conversations with active buyers who actually respond.
Learn More
Customers
Resources
Company
Product Demo

Partner Marketing

Resources, insights and best practices specific to helping technology partner marketers hone their craft.

HomeResourcesPartner Marketing

White Paper/E-Book

The Missing Multiplier

You invest heavily in partner marketing tactics. Campaigns are funded. Leads are delivered. Yet 70% of those leads remain un-progressed. The problem isn’t your tactics. These leads fail because of [...]

Partner Marketing

Filter your sales and marketing content

Topics:

ABM
Advertising
APAC
Channel
Content Creation
Demand Generation
EMEA
Healthcare Marketing
Integrated Marketing
Intent Data
Market Intelligence
Marketing
Partner Marketing
Sales
Sales and Marketing Alignment
Sales Enablement
SEO

Types:

Article
Blog
Case Study
Essentials
Events
Infographic
Interactive
Knowledge Sharing
Product Sheet
Report
Research/Analysis
Video
Virtual Events & Webinars
White Paper/E-Book

Clear All Filters

Currently Filtering By:

Oracle-Eric-Pan-Resources-Tile-r2

The Art & Science of Building Messaging

Partner Marketing

PMV-Series-1-Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing

PMV-Summit-Promo-Video-Resource-Tile

How Partner Marketing Executives Navigate Partner-Led Growth

Partner Marketing

HPE-Joseph-George-Resources-Tile-r3

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

Commvault-Kristin-Heisner-Resources-Tile-r2

The Golden Rules of Partner Marketing

Partner Marketing

PMV-Summit-2023_Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries™ Summit 2023

Partner Marketing

PMV-Marketing-Partners-Res

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

Partner-Marketing-Visionaries-Rising-Above-in-a-Competitive-Landscape-Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape

Partner Marketing

8×8-Resources-Tile_v2

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

Partner Marketing

PMV-Driving-Success-Res

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Partner Marketing

Sales and Marketing Alignment

partner marketing strategy

Partner Success: Blending Strategy, Innovation & Marketing

Partner Marketing

PMV-Partner-Intersection-Button-Res

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Partner Marketing

Sales and Marketing Alignment

enterprise technology spending

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Partner Marketing

market_through_with_partners

The Art and Power of Marketing With and Through Partners

Partner Marketing

Better_Channel_and_Alliance_Partnerships

A Foundation for Better Alliance and Channel Partnerships

Partner Marketing

measuring partner ROI

Expert Insights to Build and Measure Partner ROI More Effectively

Partner Marketing

How-Build-Beneficial-Partnerships_Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Partner Marketing

BrightTALK-Partner-Marketing-Visionaries-Resource-Button

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI

Partner Marketing

partner ,marketing program

6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Partner Marketing

PMV_Partner-GTM-Dev_Webinar-Resource-icon_v2

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success

Partner Marketing

partner marketing impact

3 Ways to Build Partner Marketing Impact

Partner Marketing

PMV_Tools-to-Future-Proof_Webinar-Resource-icon_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers

Partner Marketing

PMV-ESG_Webinar-Resource-icon_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline

Partner Marketing

Partner-Marketing-Visionaries_Webinar-Resource-icon_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact

Partner Marketing

partner marketing ecosystem

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Partner Marketing

Sales and Marketing Alignment

partner marketing

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Partner Marketing

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 1: A New Era for Alliances

Partner Marketing

Previous Page
1
2

Company
Hidden menu item
Solutions
Products
- Strategy
- Intent Data
- Content
- Awareness
- Demand
- Sales
- Platforms
Global

Privacy Policy
Legal
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Cookie Preferences
Cookie Preferences

© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.