Case Study

Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

An interview with tech marketing innovator Amy Szymanski, Marketing Manager, Strategy & Execution, at Insight

Content Creation

Intent Data

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

Marketbridge-Case-Study-Resources-Tile

Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Intent Data

11x-Better-Prospect-Engagement-RESOURCE

Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data

Intent Data

Perpetual-Idea-Machine_Webinar_Resource-Tile

Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

iTT_Schneider-Electric-Resources-Tile_v2

Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

Digital.ai-Resources-Tile_v2

Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

PMV-Short-Form-Video-8x8_Resource-Tile (1)

Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

SHI-Resources-Tile_v1

Video

How SHI Leveraged Informa TechTarget’s Confirmed Projects to Influence Pipeline for Partner Campaigns 

Sales

ZeOmega_Case_Study-Resources-Tile

Case Study

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget

Healthcare Marketing

ServiceNow-Resources-Tile

Case Study

How ServiceNow Drives Customer Expansion at Scale Through Partners

Partner Marketing

Shure_Case_Study-Resources-Tile-PLAY

Case Study

How Shure Leverages an Integrated Informa TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Integrated Marketing

Intent Data

SolarWinds-Resources-Tile

Case Study

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 

ABM

Intent Data

How_Infinidat_Drove_Pipeline_Through_Third-Party_Validation-RESOURCE-PLAY.jpg

Virtual Events & Webinars

How Infinidat Drove Pipeline Through Third-Party Validation

Demand Generation

72X-ROI-How-Radware-Works-Webinar-Magic-to-Generate_More_Demand_Res

Virtual Events & Webinars

72X ROI: How Radware Works Webinar Magic to Generate More Demand

Content Creation

17x-the-Competition-Resource-Tile-nologo

Virtual Events & Webinars

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

Content Creation

EMEA

Magna5_Resources-Tile_v2

Case Study

How Magna5 Accelerates Sales with Informa TechTarget’s Confirmed Projects to Increase Deal Size by 20%

Intent Data

Cato-Networks_Resources-Tile_v2

Case Study

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine

Intent Data

VMware-Tanzu-Resources-Tile_v2

Case Study

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™

ABM

8×8-Resources-Tile_v2

Case Study

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

EMEA

Partner Marketing

Verizon-ABM-with-Intent-Resource-Tile_v1

Case Study

Verizon ABM with Intent: Frontline Success at Scale

ABM

Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile

Case Study

Because Your MQLs Just Won’t Cut It

ABM

TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile

White Paper/E-Book

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine

Demand Generation

Intent Data

Talkdesk-Case-Study_Resource-icon_v1

Case Study

Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine

Intent Data

iTT_QTS Video_Resource-Tile

Video

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts

Sales and Marketing Alignment

Citrix-Patrick Howsare-SDR Video Series_Resource icon

Case Study

Citrix Expands into Greenfield Territories with Informa TechTarget’s Priority Engine

Intent Data

Sales

Priority-Engine_SDR-Video-Series_Why-Inside-Sales-Reps-Love-Priority-Engine_Resource-icon_v2.jpg

Video

Why Inside Sales Reps Love Priority Engine

Sales

BuyerInsights-Webinar-Resource

Case Study

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

ABM

Intent Data

TTGT_ServiceNow Case Study_Resource_Icon

Case Study

How ServiceNow Leverages Intent Data to Make Marketing Work Better

Intent Data

iTT_London-ROI-2020_Boomi-Video_Resources-Tile

Case Study

Keep Pace with Evolving Buying Groups and Personas to Close More Deals

Intent Data

iTT_London-ROI-2020_Digital-Realty-Video_Resources-Tile

Case Study

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them

Intent Data

iTT_London-ROI-2020_Citrix-Video_Resources-Tile

Case Study

Sales Loves Informa TechTarget: Millions of Pipe in 10 Minutes

Intent Data

Sales

memoryBlue_Resources-Tile

Case Study

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

Intent Data

Sales

Zoom-full-preview

Case Study

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales

ABM

Intent Data

Unitrends-Resourses.png

Case Study

Unitrends Accelerates Sales and Boosts Demand with Informa TechTarget

Intent Data

Zoom-social-preview.jpg

Case Study

How Zoom Finds More Active Buyers and Deals with Informa TechTarget

ABM

Intent Data

Sales Enablement

Portsys-Case-Study-Video_Resource-Tile

Case Study

Advance Sales Through Informa TechTarget’s Intent Data

Intent Data

DellTech-resources-2

Case Study

Intent: The New Currency of Relevance for Marketing and Sales

Intent Data

Tibco-Resourses.png

Case Study

How to Integrate Intent Data to Achieve “Hybrid” Results

Intent Data

Druva-Resources

Case Study

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva

Intent Data

AppNeta-Case-Study_Resource-Tile

Case Study

How AppNeta Drives Growth with Priority Engine

Intent Data

Yellowfin-Resources

Case Study

Yellowfin Triples Engagement with Informa TechTarget

Intent Data

Rapid7-Resources

Case Study

Rapid7 Acquires New Contacts and Improves Open Rates with Informa TechTarget

Intent Data

Dell-Technologies-David-Angwin-Case-Study-Resource-Tile

Case Study

Informa TechTarget Provides Net New Accounts for Dell EMC

Intent Data

Veeam-Case-Study-Resource-Tile

Case Study

How Veeam Uses Informa TechTarget to Evolve Their ABM Sales Motions

ABM

Intent Data

Masergy-resources

Case Study

How Masergy Energizes Inside Sales with Intent Data

Intent Data

Tibco-resources-2

Case Study

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence

Intent Data

Diamanti-resources

Case Study

Diamanti Achieves Sparkling Growth with Informa TechTarget Intent Data

Intent Data

Nasuni-Masergy-Inside-Sales

Case Study

Data-Driven Best Practices from Inside Sales Leaders

Sales Enablement

Druva-resources-2

Case Study

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Advertising

Demand Generation

Integrated Marketing

Intent Data

Mitel-resources

Case Study

Mitel Boosts SQLs with Informa TechTarget Solutions

Intent Data

Mitel-resources-3

Case Study

Mitel Leverages Informa TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA

Intent Data

Cisco-resources

Case Study

Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from Informa TechTarget

Demand Generation

Intent Data

FocusTech-resources

Case Study

Focus Technology Uses Intent Data to Accelerate Growth

Intent Data

Iron-resources

Case Study

Iron Supercharges Lead Nurturing and Sales Engagement with Informa TechTarget

Intent Data

Contact Sales
Contact Sales
Conversion Pixel