Dell Technologies: 2X Higher Lead-to-Order Conversion, 3X Higher ROAS

Demand Generation

Featuring
Nadzeya Klimentsyeva
Nadzeya Klimentsyeva

Global Integrated Programs Lead, Dell Technologies

Alex Leadbeater
Alex Leadbeater

Senior Account Director, Informa TechTarget

Latest sales & marketing thinking

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Virtual Events & Webinars

Informa TechTarget and Dentsu B2B: Partnering to Drive Full Funnel Success and Quality Pipeline

Demand Generation

Virtual Events & Webinars

The ABCs of Driving Demand: ABM + Brand + Content Marketing

ABM

Demand Generation

Blog Post

3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

Content Creation

Demand Generation

Research/Analysis

SPARK Matrix™ for Event Experience Platforms, Q4 2025

Demand Generation

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