The problem
You’re not failing.
Your data is.
Zero-click search is drying up your first-party signal. Weak third-party intent floods your systems with activity that isn’t interest.
There’s no true north for buying signals anymore.
Here’s where it costs you.
Targeting without evidence
Budget spent on accounts that aren’t in-market.
Outreach without context
Messages buyers tune out.
Buying groups without visibility
Stakeholders who surface late and derail deals.
AI without signal depth
Generic recommendations reps ignore.
Directly observed, not inferred
Not all person-level intent data is created equal.
Everyone claims person-level intent now. The difference is whether that person was observed, or guessed.
We start at the click, and build up.
A known, opted-in professional reads something specific on our network. We know what each buyer cares about. Everyone researching at their company adds up to the account view. Every layer rests on something that actually happened.
Good for: Buying group identification, personalization, and AI workflows. Any job that depends on knowing why someone is in-market, not just that they are.
Most start with anonymous traffic, and work backward.
Signals are scraped from the open web, the company is resolved from an IP address, and an algorithm picks the likeliest person from a shortlist. High-confidence math. It still only proves that something was served.
Good for: Account prioritization and broad ad targeting. Jobs where breadth matters more than knowing exactly who.
Use both
Run our signals alongside your inferred sources and you get account-level validation plus the depth those sources can’t reach: buying group identification, real personalization, AI that acts on evidence.
Put it to work
One source of truth.
Three teams who need it.
Power marketing
When you’re under pressure to deliver pipeline, you need to know. Not guess.
The decision-maker you’re targeting barely engages with content. The people doing the research sit around them. Those are the signals you’ve been missing.
Validate in-market accounts with Persona and ICP Intelligence
A ranked market map of which segments are actively in-market now, with messaging angles for each.
Discover hidden buying group members
Every active, permissioned contact at the account, with role and seniority.
Understand what each buyer is solving for, with Pain Points
AI-surfaced insight from the articles, videos, and webinars they’re actually consuming, showing which problems they’re researching, and why.
Personalize in the systems you already use
Signals delivered into your MAP, ABM platform, and CRM, ready to act on.
Arm sales
Pick up the phone already knowing what your buyer cares about.
You don’t need more names. You need a reason to call and a relevant hook to open with.
See what’s live in your territory
Which accounts are in-market right now, and which contacts are actively researching.
Know the why before the call with Pain Points
The specific business problems that account is researching, drawn from the content they’re consuming. Less prep, sharper openings.
Know exactly what to say with Pitch Assist
An always-on layer on every account card, turning intent signals into pitch angles tailored to that account’s business problems.
Act without leaving your workflow
Push permissioned contacts straight into Salesforce, Outreach, or Salesloft in a click.
Fuel AI
Most intent data is too shallow to power real AI. Yours doesn’t have to be.
You specced precision instruments and gave them approximate data. You can’t model your way to information the input never contained.
Grain fine enough to model
Click-level records that resolve to a named person, structured and ready to score.
Query it from your agents
MCP Server access to market-, account- and person-level signals for prospecting and meeting prep.
Land it in the warehouse
AWS, Azure, Google Cloud, and Snowflake for predictive analytics and custom scoring.
Permissioned, so you can act
Every contact opted in, compliance-cleared, and ready to engage.
What you actually get
Depth beats volume.
Every time.
We’re a media publisher, not a data broker. Our signals come exclusively from our own global audience of engaged B2B decision-makers, who come to us for trusted editorial and webinar content to help them make informed purchase decisions.
That relationship is why our signals go deeper. Most sources tell you a person exists. We tell you what they’re researching, what they’ve engaged with, and the problem they’re trying to solve.
Access it everywhere you need it
Signals your teams can act on the moment they surface.
Don’t want another platform? We get it. You want the signals where the work already happens, so that’s where we send them.
Proof
What changes when the signals get better.
”Their first-party data for our core audience of IT professionals is unique in the market, and the level of customer service they provide is a true differentiator.”
The depth of intent insights we get on full buying teams at our target accounts is unmatched, and is a top source of opportunities and pipeline.”
The ability to understand the individuals researching, what they’re specifically interested in, and when their research takes place gives me a precise view I never had before.”
Informa TechTarget Buyer Intelligence
Stop guessing. Start growing.
See who’s in-market in your category right now, and what problem they’re trying to solve. Then put it side by side with the data you’re using today.
