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Why Solid Schema Won’t Save Bad Content: The Real AI Hierarchy of Needs

Let’s just say it: a lot of “AI optimization” advice is recycled SEO hygiene with a fresh label on it. Add schema, tighten headers, use shorter paragraphs, and create FAQ [...]

Kate Jacobsen Senior Manager, Demand Generation

Content Creation

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The Channel’s Inflection Point

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The Channel’s Inflection Point: Canalys Forums 2026

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Partner Marketing

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Analyst Q&A: What Security Vendors Should Get Right This Cybersecurity Awareness Month

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Your GTM Stack Got Smarter. Your Data Didn’t.

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The Return of the Known Buyer

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Drowning in Requests? How Classic Content Scales Production Without Adding Headcount.

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The (AI) Authority Gap: Why Strong B2B Brands Go Missing in LLM Answers

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The (AI) Authority Gap: Why Strong B2B Brands Go Missing in LLM Answers

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4 Forces Killing Your Pipeline (And How to Fight Back)

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Why AI Alone Won’t Close the Partner Activation Gap

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Why Your Webinar Platform Isn’t Driving Pipeline (And What to Do About It)

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What Does it Take to Get Cited By AI?

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3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

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Unifying Demand Generation: The Path to More Revenue in the AI Age

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B2B Content Distribution Strategy for AI-Powered Buyers

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Attention Economics: 3 Keys for Driving More Demand in B2B

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GEO vs. SEO: A Marketer’s Guide to Dual Optimization

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Building Trust in an AI-Driven World: Insights for B2B Marketers

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Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

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Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

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Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

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How to Optimize Your B2B Virtual Events for Maximum ROI 

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Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

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Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

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Game-Changers: Best Sports Marketing Campaigns of 2025

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4 Short-Form Video Trends for B2B Marketing in 2025

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Why Marketers Rely on Contextual Advertising

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Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

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Silent Syntax – Translucent AI Symbol and Speech Bubble in Minimal Digital Space

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Content Marketing in a Zero-Click World: New Rules of Engagement

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2025 B2B Marketing Trend Check: What’s In, What’s Out

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Micro-Moments in B2B Marketing: Winning Attention and Trust in Real Time

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4 Brands Showing Up for Pride in 2025

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Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

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6 Critical Statistics Shaping B2B Marketing’s Future

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4 Best Marketing Campaigns Tackling Economic Turmoil

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Grasping GEO: How to Optimize Your Content to Appear in GenAI Responses

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Top 3 Obstacles in B2B: Insights from 2.4 Million Leaders

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Mastering the Rebrand: 5 Steps to Get It Right

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Engaging vs. Annoying: 6 Best Practices for Effective SMS Marketing

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A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

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Changing With the Times: How to Evolve Your Brand Voice

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5 Places to Find and Grow B2B Content Audiences in 2025

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4 Standout Purpose-Driven Marketing Campaigns

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Recession Indicators: 5 Real Ways Marketers Can Respond to a Rocky Economy

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Demand Gen Emails That Convert: Proven Tactics for Marketers 

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3 Emotional Marketing Campaigns Winning Hearts in 2025

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Best Brand Antics: 5 Attention-Grabbing Marketing Stunts

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4 Critically Acclaimed B2B Social Media Accounts

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Comedic Gold: 2025’s Funniest Marketing Campaigns So Far

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Behind the Scenes: New Enhancements to BrightTALK Series

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4 Brand Characters Building Trust and Engagement in 2025

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Ready, Player One: 5 Strategies to Win with Gamification Marketing

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B2B Customer Marketing Guide: 3 Strategies for Growth, Retention, + ROI

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4 Institutions Standing Up for Black History Month 2025

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How B2B Marketers Can Make Webinars More Engaging

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Delightfully Weird: 7 Best Absurdist Marketing Campaigns

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