Blog

Blog Post

Why AI Alone Won’t Close the Partner Activation Gap

The following is a guest post from Stacey Epstein, CEO at Structured. The real challenge in partner marketing isn’t creating better campaigns. It’s getting partners to run them. If you [...]

Stacey Epstein CEO

Partner Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Featured Topics

professional-b2b-video-webinar-community

Blog Post

Why Your Webinar Platform Isn’t Driving Pipeline (And What to Do About It)

Content Creation

Demand Generation

what-it-takes-to-get-AI-citations-B2B-marketing

Blog Post

What Does it Take to Get Cited By AI?

Content Creation

Demand Generation

human-buyers-AI-machine-influencers-B2B-marketing

Blog Post

3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

Content Creation

Demand Generation

Marketing-pipeline-unified-demand-generation

Blog Post

Unifying Demand Generation: The Path to More Revenue in the AI Age

Demand Generation

Intent Data

B2B content distribution

Blog Post

B2B Content Distribution Strategy for AI-Powered Buyers

Marketing

Attention Economics

Blog Post

Attention Economics: 3 Keys for Driving More Demand in B2B

Marketing

Expert-Interview-Kianna-Kennedy

Blog Post

Rise Above Digital Advertising Noise to Build Brand Credibility

Advertising

Integrated Marketing

GettyImages-2172286459

Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

gary-katie-interview-noplay

Blog Post

Building Trust in an AI-Driven World: Insights for B2B Marketers

Marketing

Laptop showing Informa TechTarget Portal

Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

graza

Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

GettyImages-2174583491

Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

gen z

Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

Woman jumping on broken pink block stacks

Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

Frame filled with sports balls

Blog Post

Game-Changers: Best Sports Marketing Campaigns of 2025

Content Creation

Marketing

Video marketing or live streaming concept. Content promotion strategy on social media. Video playing on 3D laptop screen

Blog Post

4 Short-Form Video Trends for B2B Marketing in 2025

Content Creation

Marketing

Photo collage virtual online meeting web app internet connection video call man shaking hands deal agreement colleagues coworkers

Blog Post

Why Marketers Rely on Contextual Advertising

Advertising

Geometric shapes on a wooden background.

Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

Silent Syntax – Translucent AI Symbol and Speech Bubble in Minimal Digital Space

Blog Post

Content Marketing in a Zero-Click World: New Rules of Engagement

Content Creation

Demand Generation

Marketing

Up and down arrow symbol being held

Blog Post

2025 B2B Marketing Trend Check: What’s In, What’s Out

Content Creation

Market Intelligence

Marketing

laptop sign with camera video recorder message chat 3d render concept

Blog Post

Micro-Moments in B2B Marketing: Winning Attention and Trust in Real Time

Content Creation

Demand Generation

View of a group of young people holding a rainbow flag together, half-dancing and smiling along a path

Blog Post

4 Brands Showing Up for Pride in 2025

Content Creation

Marketing

cookie-crumble

Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

3d pie chart,magnifying glass,hourglass and percent sign in cartoon style.profitability or profitability analytics. business infographics of financial expenses and income.3d rendering

Blog Post

6 Critical Statistics Shaping B2B Marketing’s Future

Content Creation

Demand Generation

Market Intelligence

Marketing

Piggy bank in a volatile position

Blog Post

4 Best Marketing Campaigns Tackling Economic Turmoil

Content Creation

Marketing

3D illustration of a cheerful robot with chat bubbles.

Blog Post

Grasping GEO: How to Optimize Your Content to Appear in GenAI Responses

Content Creation

Demand Generation

Marketing

Business Courage

Blog Post

Top 3 Obstacles in B2B: Insights from 2.4 Million Leaders

Content Creation

Market Intelligence

Marketing

Speech-balloon-puzzle-and-human-hand-in-retro-collage-vector-illustration

Blog Post

Mastering the Rebrand: 5 Steps to Get It Right

Content Creation

Marketing

Social media concept

Blog Post

Engaging vs. Annoying: 6 Best Practices for Effective SMS Marketing

Content Creation

Demand Generation

Marketing

Success in Business

Blog Post

A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

Content Creation

Demand Generation

Market Intelligence

Marketing

mouth shouting with copy space

Blog Post

Changing With the Times: How to Evolve Your Brand Voice

Content Creation

Marketing

Different Voices, One Message

Blog Post

5 Places to Find and Grow B2B Content Audiences in 2025

Content Creation

Demand Generation

Market Intelligence

Marketing

A world globe with band-aids

Blog Post

4 Standout Purpose-Driven Marketing Campaigns

Content Creation

Marketing

Dollar sign balloon surrounded by darts

Blog Post

Recession Indicators: 5 Real Ways Marketers Can Respond to a Rocky Economy

Content Creation

Demand Generation

Marketing

Man working at a creative office using his computer and people moving at the background

Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

the concept of falling in love. the brain over which multi-colored hearts fly on a pastel background. 3D render

Blog Post

3 Emotional Marketing Campaigns Winning Hearts in 2025

Content Creation

Marketing

Group young people surprised watching something on phone. Multiracial friends outdoor using mobile.

Blog Post

Best Brand Antics: 5 Attention-Grabbing Marketing Stunts

Content Creation

Marketing

Social media notifications icon on the podium

Blog Post

4 Critically Acclaimed B2B Social Media Accounts

Content Creation

Marketing

Happy woman sharing smart phone with male and female friends at nightclub

Blog Post

Comedic Gold: 2025’s Funniest Marketing Campaigns So Far

Content Creation

Marketing

67c082d9e0ccbb8d36a6dc92_New-Enhancements-to-BrightTALK-Series

Blog Post

Behind the Scenes: New Enhancements to BrightTALK Series

Content Creation

Ball-head-character-with-hands-up-and-happy-expression

Blog Post

4 Brand Characters Building Trust and Engagement in 2025

Content Creation

Marketing

8bit-game-level-up-pixel-screen-background

Blog Post

Ready, Player One: 5 Strategies to Win with Gamification Marketing

Content Creation

Marketing

Smiling businessman and businesswoman handshaking colleagues at restaurant

Blog Post

B2B Customer Marketing Guide: 3 Strategies for Growth, Retention, + ROI

Content Creation

Demand Generation

Marketing

Smiling teenage girl wearing blue jacket shaking head against brown background

Blog Post

4 Institutions Standing Up for Black History Month 2025

Content Creation

Marketing

67a6163c07fb68f29ec833f1_How-B2B-Marketers-Can-Make-Webinars-More-Engaging

Blog Post

How B2B Marketers Can Make Webinars More Engaging

Content Creation

Woman talking on large mobile phone on sidewalk in city

Blog Post

Delightfully Weird: 7 Best Absurdist Marketing Campaigns

Content Creation

Marketing

Use of mobile phone in trendy neon lights. Creative vivid color of ultraviolet red and blue. Hands of Teen Girl scrolling up photos Close-up at dark neon room. App for sale in shop. Social media. 4K

Blog Post

5 Short-Form Video Trends for Shareable Content in 2025

Content Creation

Purple-glass-energy-plasma-futuristic-magic-round-ball-sphere.-Abstract-background

Blog Post

Content Marketing + Demand Gen Predictions for 2025 (And How to Navigate Them)

Content Creation

Demand Generation

Market Intelligence

Marketing

Calendar concept 3D render illustration. Icon composition with calendar scheduled dates and appointments, alarm clock, to-do list with tasks, reminders and messages. event day, holiday planning.

Blog Post

2025 Observances, Holidays, & Awareness Months: The Great Big List for Marketers

Content Creation

Marketing

Illustration, smooth waves of pink and red silk-like fabric with a reflective surface creating a luxurious and fluid texture

Blog Post

5 Visual + Design Trends Shaping Content Marketing in 2025

Content Creation

Marketing

678035d0d0175a3fb81af5c8_Popular-Webinar-Formats

Blog Post

Five Popular Webinar Formats for Technology Vendors to Consider

Content Creation

Top Fifty golden words

Blog Post

Top 50 Content Marketing Brands of 2024

Content Creation

Marketing

Growth graph made of taller and taller gifts with last pillar being a Christmas tree

Blog Post

12 Best Holiday Marketing Campaigns of All Time

Content Creation

Marketing

67474f41bdb0f98d158f428a_Why-Webinars-Should-be-at-the-Forefront-of-Your-Demand-Gen-Strategy

Blog Post

Why Webinars Should be at the Forefront of Your Demand Gen Strategy

Content Creation

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel