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B2B Content Distribution Strategy for AI-Powered Buyers

Zero-click search and LLM-based research behavior are forever changing the buyer’s journey. High-quality content – authentic, valuable and credible – remains a critical way to build awareness and trust with [...]

Fiona O'Connor Senior Content Marketing Manager

Marketing

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2024 Best Practices for Email Marketing Campaigns: A Guide for Demand Generation Marketers

Content Creation

Demand Generation

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The Power of Social Listening to Drive Conversions

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Marketing

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7 Proven Content Engagement Strategies for 2024

Content Creation

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Content Creation

Marketing

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B2B Content Distribution: Why Advertising in Digital Publications Is an Essential Strategy

Content Creation

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Content Creation

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Retail Content Marketing: Key Trends & Research for 2023

Content Creation

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Demand Generation

Intent Data

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3 Brands Getting Purpose-Driven Marketing Right

Content Creation

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3 Brand Campaigns Celebrating Pride ’23 With Sincerity

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Content Creation

Market Intelligence

Marketing

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ABM

Advertising

Content Creation

Intent Data

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How Licensed Content Can Help Your Brand (And Your Audience) Weather Economic Uncertainty

Content Creation

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ABM

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A Guide to Webinar Lead Generation

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The Story So Far: 4 of the Best Content Marketing Campaigns of 2023

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Audience Data and the Future of Content Marketing + Demand Gen

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ABM

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How to Repurpose Content for Social, Email, Sales Outreach, and Beyond

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How to Organize a Standout B2B Content Hub: Best Practices, Examples, and KPIs

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6 Mission-Critical Content Marketing Statistics for 2023

Content Creation

Demand Generation

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2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs

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Content Creation

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Industrial Supply Content Marketing: How Studio by Informa TechTarget Drove $6.1M in Content-Attributed Revenue for a Fortune 500 Company

Content Creation

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Electronics Content Marketing: How Studio by Informa TechTarget Surged +300% Traffic for a Fortune 500 Electronics Company

Content Creation

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