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Strategies and tips to build, execute and measure ABM at scale.

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Virtual Events & Webinars

Partner Marketing Visionaries: A Practical Guide to Getting Started with ABM in Partner Marketing

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Partner Marketing

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Virtual Events & Webinars

Ownable Conversations: Winning with ABM in the Self-Service Era

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Virtual Events & Webinars

The State of ABM: Emerging Trends, Evolving Strategies and Real Secrets of Success

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Resources Building Strong MENA Market Momentum, Formulating Your 2026 GTM

Events

Building Strong MENA Market Momentum, Formulating Your 2026 GTM

ABM

EMEA

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The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

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Marketing

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Rethinking the MQL: The Rise of Buying Group Strategy in ABM

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Webinar

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Repurpose with Purpose: Turning Events into Always-On ABM Fuel

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Research/Analysis

SPARK Matrix™ for ABM Platforms, 2025

ABM

Intent Data

Marketing

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Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

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Intent Data

Sales

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ROI Summit EMEA: Navigating the Future of B2B Marketing

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Content Creation

Demand Generation

EMEA

Intent Data

How to Craft Effective B2B Email Copy

White Paper/E-Book

How to Craft Effective B2B Email Copy

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Using Webinar Series to Drive ABM Performance

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Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

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Intent Data

Sales

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Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

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Intent Data

Sales

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White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

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Intent Data

Sales

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Virtual Events & Webinars

New-School ABM: Concrete Solutions for Busted Tactics

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Virtual Events & Webinars

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

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Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

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Intent Data

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Mastering Account-Based Advertising

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Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

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Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Cutting Through the Noise: The Real Truth About Buyer’s Intent

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Intent Data

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Events

Let’s Connect at Demandbase GO London Summit

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Content Creation

Demand Generation

EMEA

Intent Data

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Events

Let’s Connect at Forrester’s B2B Summit North America 2025

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Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

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Content Creation

Intent Data

Marketing

Sales

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How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

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Demand Generation

Intent Data

Marketing

Sales

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

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Market Intelligence

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

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Intent Data

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Video

Energizing ABM: How Schneider Electric Uses Informa TechTarget Intent Data to Generate Pipeline and Engagement

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

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Market Intelligence

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

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Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

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Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

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Content Creation

Demand Generation

Intent Data

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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Events

Let’s Connect at Forrester’s B2B Summit EMEA

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Marketing

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

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Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

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Content Creation

Healthcare Marketing

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Virtual Events & Webinars

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

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Content Creation

Demand Generation

EMEA

Intent Data

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Virtual Events & Webinars

ABM Engagement in the Age of AI

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Virtual Events & Webinars

Unlocking Deep Engagement: Creating an Always-On Webinar Series

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Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Focus Summit: What is the Future of ABM?

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Virtual Events & Webinars

Webinar Series: ABM That Works

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Case Study

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 

ABM

Intent Data

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White Paper/E-Book

Sparking ABM with the Right Data and Insights

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EMEA

Intent Data

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Virtual Events & Webinars

Essential Metrics For Successful ABM

ABM

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White Paper/E-Book

Netting Deeper ABM Engagement with Webinars

ABM

Content Creation

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White Paper/E-Book

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers

ABM

Accelerate ABM with Priority Engine PE July 2023

Video

Accelerate ABM with Informa TechTarget

ABM

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Virtual Events & Webinars

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

ABM

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White Paper/E-Book

Webinar Series for ABM: An 8-Step Planning Framework

ABM

Content Creation

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

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Real Impact from Intent Data in 2023

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Intent Data

Marketing

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