SolarWinds, a provider of observability and IT management solutions, wanted to evolve their demand gen models, with a specific focus on improving their funnel. To transform their processes quickly, they selected TechTarget because of its alignment with their markets and the depth and breadth of the capabilities available. See how Informa TechTarget’s Portal (formerly Priority Engine) intent data platform, intent-based qualified leads, content syndication solutions and target advertising delivered hyper-engaged accounts and new opportunities.
