Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Leveraging real intent data and strategic marketing services, Marketbridge increases MQLs 253%. Leading Boston-based marketing agency Marketbridge has established an intent-driven approach to accelerate client success by leveraging prospect intent [...]

Intent Data

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11x-Better-Prospect-Engagement-RESOURCE

Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data
Upcoming Live Date:
 Thursday, November 6, 2025

Intent Data

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Events

Come see us at Forrester’s B2B Summit EMEA 2025

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

Lead-Generation-Funnel

Product Sheet

Intent Data for Sales is the Fastest Path to the Deal

Intent Data

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Video

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

Intent Data

Lead-Generation-Funnel

Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Informa TechTarget’s Account Intent Feeds™

Intent Data

Reach-2025-Res1000

Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

iTT_More-revenue-from fewer-leads-Buying-Groups-for-business-success-Res

White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2025

ABM

Intent Data

Marketing

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

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Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

ROI-summit-2025-resource_play

Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Video

Fuel Faster Sales Enabement in Outreach and Salesloft with Informa TechTarget

Intent Data

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Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

ABM

Intent Data

Sales

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Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

ABM

Intent Data

Sales

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Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

iTT_Unearthing-Hidden-ABM-Revenue-Reservoirs-Res.png

White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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Virtual Events & Webinars

How Intent Data + AI Helps You Market and Sell Better

Intent Data

Sales

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Infographic

Four Tips to Get Started on Your Intent Journey

Intent Data

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Events

Let’s Connect at 6sense Inspire UK

Demand Generation

EMEA

Intent Data

Marketing

Sales

Resources-Outreach UnleashSouth Florida

Events

Let’s Connect at Outreach Unleash! – South Florida

ABM

Content Creation

Demand Generation

Intent Data

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Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

6sense-integration

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

ABM

Intent Data

Dubai-breakfast_2025-Resource

Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

Demandbase-GO-2025_Resource-tile-384×320

Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

demandbase-integration

Product Sheet

Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget

Intent Data

6sense-integration

Product Sheet

Maximize ROI with Informa TechTarget + 6sense

Intent Data

demandbase-integration

Product Sheet

Maximize ROI with Informa TechTarget + Demandbase One

Intent Data

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Report

Informa TechTarget Recognized by Forrester as a Leader in Intent Data Providers for B2B

Intent Data

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Virtual Events & Webinars

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

Audience-Insights-Impactful-Content-and-Building-an Effective-Integrated-Marketing-Campaign-Resource.jpg

Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

Dont-Let-Your-Culture-Eat-Revenue-Building-an-Intent-Driven-Revenue-Res2.png

White Paper/E-Book

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

Inbound_Converter_Preview

Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

GTM-ROI-Study-Resource.jpg

Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

The_Buying_Team_is_Missing_in_Your_ABM_Strategy-RESOURCE.jpg

White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

TT_DrivingIntentDataAdoption.png

White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

intent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

6sense-Breakthrough-rsc-img

Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

GettyImages-129615600

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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