Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Events

Meet us at Forrester AI Summit Singapore

Upcoming Live Date:
 Thursday, August 20, 2026

APAC

Demand Generation

Intent Data

Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

GTM-ROI-Study-Resource.jpg

Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

The_Buying_Team_is_Missing_in_Your_ABM_Strategy-RESOURCE.jpg

White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

TT_DrivingIntentDataAdoption.png

White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

intent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

Reach_2024-Intersections_Res

Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

GettyImages-129615600

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

Digital.ai-Resources-Tile_v2

Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

Four_Intent_Data_Use_Cases_for_GTM_Teams_in_EMEA-Resource.jpg

White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

ROI-Summit_EMEA_Resource-Button

Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

Dont-Let-Culture-Eat-Revenue-Resource-Tile_v2.png

Virtual Events & Webinars

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

TTGT_How-to-Attract-and-Retain-Tech-Customers-in-North-America_Resource-Tile.png

Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

ROI-Summit_EMEA_Resource-Button

Virtual Events & Webinars

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

TTGT_Attracting-and-Retaining-Tech-Customers-EMEA_Resource-Tile.jpg

Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

Intent-Guided Multithreading Tactics that Work-RESOURCE.png

White Paper/E-Book

Intent-Guided Multithreading Tactics That Work

Intent Data

Sales

PE-Salesforce-Integration_Resource-Tile_v3

Video

Informa TechTarget with Salesforce: Supercharge Your Go-to-Market

Intent Data

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

PE-Event-Marketing-Blueprint-Resource62025

Product Sheet

Event Marketing with Priority Engine

Demand Generation

Intent Data

Sales Results

Blog Post

Harness Technology, Training and Intent for Maximum Sales Results

Intent Data

Sales

Sales Enablement

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

Designing-a-Comprehensive-Intent-Data-Strategy-RESOURCE.jpg

White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

TTGT_INFGTechPurchcaseDriversandDisruptors.png

Infographic

Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

Intent-Summit-2024-Resource-Tile_v2

Virtual Events & Webinars

Intent Summit: Driving Engagement. Converting Interest.

Intent Data

Shure_Case_Study-Resources-Tile-PLAY

Case Study

How Shure Leverages an Integrated Informa TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Integrated Marketing

Intent Data

IntentMail-AI-Resource-Tile

Video

Break Through with Real Personalization: Informa TechTarget’s IntentMail AI™

Intent Data

SolarWinds-Resources-Tile

Case Study

How SolarWinds Leveraged the Informa TechTarget Portfolio to Create Intent-based Demand and ABM Programs 

ABM

Intent Data

Intent data adoption

Blog Post

Four Secrets to Harness the Power of Intent Data

Intent Data

TTGT_Last-Mile-Personalization-Intent-Insights-and-Sales-Outreach-Replay-RESOURCE-PLAY.jpg

Virtual Events & Webinars

Last-Mile Personalization: Intent Insights and Sales Outreach

Intent Data

Sales

BetterToolkit-RESOURCE.jpg

White Paper/E-Book

A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

SparkingABM-Res.png

White Paper/E-Book

Sparking ABM with the Right Data and Insights

ABM

EMEA

Intent Data

TTGT_Using_Data_to_Get_B2B_Sellers_Back_on_Track-Resources-Tile.png

Infographic

Using Data to Get B2B Sellers Back on Track

Intent Data

Sales

Sales Enablement

Blog Post

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Intent Data

Magna5_Resources-Tile_v2

Case Study

How Magna5 Accelerates Sales with Informa TechTarget’s Highly Qualified Leads to Increase Deal Size by 20%

Intent Data

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

Cracking-the-Buyers-Res

White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

Real-Impact-Intent-Data-2023_Resource-Tile_v1

Virtual Events & Webinars

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

ABM outcomes

Blog Post

3 Ways to Use Intent Data to Improve ABM Outcomes

ABM

Intent Data

iTT_Portal-Email-Alerts_Resource-Tile

Video

Close Deals Faster with Informa TechTarget Email Alerts

Intent Data

Cato-Networks_Resources-Tile_v2

Case Study

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine

Intent Data

Email-Marketing-Infographic_resource-tile

Infographic

Activity Matters: Better Response = Recency + Relevance

Intent Data

Intent 3.0

Blog Post

Intent 3.0: Using Intent Data for GTM Strategy

Intent Data

Webinar_Reach_Intent-Monitoring-for-Strategic-Purposes-Resource-Play

Virtual Events & Webinars

Intent Monitoring for Strategic Purposes

Intent Data

whymostpublisherscantdeliverprecisionintentdata

Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Intent Data

BrightTALK_Intent-Summit-2023_Resource Tile

Virtual Events & Webinars

Intent: Competing with Better Data

Intent Data

Demand-Gen-Report-State-of-Intent-Signal-Data-Res

Research/Analysis

2022 State of Intent/Signal Data

Intent Data

digital display advertising

Blog Post

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Advertising

Intent Data

Healthcare Tech Buyers

Blog Post

How to Find and Influence More Healthcare Tech Buyers

Intent Data

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

customer acquisition

Blog Post

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

EMEA

Intent Data

Dead-End-Demand-Hero-1

White Paper/E-Book

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Demand Generation

Intent Data

Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY

Virtual Events & Webinars

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

EvolvingPersonas-Webinar-Resource

Virtual Events & Webinars

Evolving Persona Thinking to Win More Business (…It’s all in the details)

Intent Data

Worldwide-ROI-Summit-APAC-Res

Virtual Events & Webinars

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

Forrester-Who-You-Gonna-Call-Resource-Tile

Virtual Events & Webinars

Maximize Revenue Opportunity with Contact-Level Intent Data

Intent Data

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel