Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Research/Analysis

SPARK Matrix™ for Intent-Led Account Based Revenue Platforms, 2026

QKS Group ranks Informa TechTarget as a Leader in Intent-Led Account-Based Revenue Platforms.  Download the research report to see the complete analysis and find out why Informa TechTarget was recognized [...]

ABM

Intent Data

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

intent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

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Virtual Events & Webinars

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Virtual Events & Webinars

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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White Paper/E-Book

Intent-Guided Multithreading Tactics That Work

Intent Data

Sales

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Video

Informa TechTarget with Salesforce: Supercharge Your Go-to-Market

Intent Data

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

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Product Sheet

Event Marketing with Priority Engine

Demand Generation

Intent Data

Sales Results

Blog Post

Harness Technology, Training and Intent for Maximum Sales Results

Intent Data

Sales

Sales Enablement

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Infographic

Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

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Virtual Events & Webinars

Intent Summit: Driving Engagement. Converting Interest.

Intent Data

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Case Study

How Shure Leverages an Integrated Informa TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Integrated Marketing

Intent Data

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Video

Break Through with Real Personalization: Informa TechTarget’s IntentMail AI™

Intent Data

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Case Study

How SolarWinds Leveraged the Informa TechTarget Portfolio to Create Intent-based Demand and ABM Programs 

ABM

Intent Data

Intent data adoption

Blog Post

Four Secrets to Harness the Power of Intent Data

Intent Data

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Virtual Events & Webinars

Last-Mile Personalization: Intent Insights and Sales Outreach

Intent Data

Sales

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White Paper/E-Book

A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

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White Paper/E-Book

Sparking ABM with the Right Data and Insights

ABM

EMEA

Intent Data

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Infographic

Using Data to Get B2B Sellers Back on Track

Intent Data

Sales

Sales Enablement

Blog Post

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Intent Data

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Case Study

How Magna5 Accelerates Sales with Informa TechTarget’s Highly Qualified Leads to Increase Deal Size by 20%

Intent Data

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

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Virtual Events & Webinars

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

ABM outcomes

Blog Post

3 Ways to Use Intent Data to Improve ABM Outcomes

ABM

Intent Data

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Video

Close Deals Faster with Informa TechTarget Email Alerts

Intent Data

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Case Study

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine

Intent Data

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Infographic

Activity Matters: Better Response = Recency + Relevance

Intent Data

Intent 3.0

Blog Post

Intent 3.0: Using Intent Data for GTM Strategy

Intent Data

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Virtual Events & Webinars

Intent Monitoring for Strategic Purposes

Intent Data

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Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Intent Data

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Virtual Events & Webinars

Intent: Competing with Better Data

Intent Data

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Research/Analysis

2022 State of Intent/Signal Data

Intent Data

digital display advertising

Blog Post

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Advertising

Intent Data

Healthcare Tech Buyers

Blog Post

How to Find and Influence More Healthcare Tech Buyers

Intent Data

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

customer acquisition

Blog Post

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

EMEA

Intent Data

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White Paper/E-Book

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Demand Generation

Intent Data

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Virtual Events & Webinars

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

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Virtual Events & Webinars

Evolving Persona Thinking to Win More Business (…It’s all in the details)

Intent Data

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Virtual Events & Webinars

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

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Virtual Events & Webinars

Maximize Revenue Opportunity with Contact-Level Intent Data

Intent Data

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White Paper/E-Book

Evolving Persona Thinking to Win More Business

Intent Data

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