Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Blog Post

Your GTM Stack Got Smarter. Your Data Didn’t.

Key takeaways You bought the most souped-up, precise instruments available today. Scoring models that rank every account, AI agents that queue the next play automatically. A GTM stack built to [...]

Lauren Smith Director of Global Content

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

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Blog Post

The Return of the Known Buyer

ABM

Demand Generation

Intent Data

Market Intelligence

Marketing

Sales and Marketing Alignment

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Events

Informa TechTarget and LeanData Dinner at 6sense Breakthrough 2026

ABM

Intent Data

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Events

Meet Us at 6sense Breakthrough 2026

ABM

Intent Data

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Events

Meet Us at OpsStars 2026

Intent Data

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Events

Meet us at Forrester AI Summit Singapore

APAC

Demand Generation

Intent Data

Marketing

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Research/Analysis

SPARK Matrix™ for Intent-Led Account Based Revenue Platforms, 2026

ABM

Intent Data

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Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy
Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

Strata_Dubai_Share

Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together

ABM

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Marketing-pipeline-unified-demand-generation

Blog Post

Unifying Demand Generation: The Path to More Revenue in the AI Age

Demand Generation

Intent Data

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White Paper/E-Book

Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward

Demand Generation

Intent Data

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Virtual Events & Webinars

Content Crowdsourcing: Using Market Intent Signals to Fuel Your Content Strategy

Content Creation

Demand Generation

Intent Data

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Infographic

2026 B2B Demand Generation Predictions

Demand Generation

Intent Data

Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: The Partner Marketer’s Guide to Intent Data

Intent Data

Partner Marketing

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Product Sheet

Introducing Informa TechTarget Portal

Intent Data

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Infographic

Breaking Out of Business as Usual: Four Sales Tactics to Drive Results

Intent Data

Sales

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Interactive

Buyer’s Journey Intent Data Visualization: Direct Access to the Active Buying Teams in Your Space

Intent Data

Market Intelligence

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Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

Content Creation

Intent Data

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Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Intent Data

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Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

Lead-Generation-Funnel

Product Sheet

Intent Data for Sales is the Fastest Path to the Deal

Intent Data

Sales

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Video

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

Intent Data

Lead-Generation-Funnel

Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Informa TechTarget’s Account Intent Feeds™

Intent Data

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

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Research/Analysis

SPARK Matrix™ for ABM Platforms, 2025

ABM

Intent Data

Marketing

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

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Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

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Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Video

Fuel Faster Sales Enabement in Outreach and Salesloft with Informa TechTarget

Intent Data

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Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

ABM

Intent Data

Sales

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Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

ABM

Intent Data

Sales

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Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

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White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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Virtual Events & Webinars

How Intent Data + AI Helps You Market and Sell Better

Intent Data

Sales

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Infographic

Four Tips to Get Started on Your Intent Journey

Intent Data

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Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

6sense-integration

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

ABM

Intent Data

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Virtual Events & Webinars

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

demandbase-integration

Product Sheet

Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget

Intent Data

6sense-integration

Product Sheet

Maximize ROI with Informa TechTarget + 6sense

Intent Data

demandbase-integration

Product Sheet

Maximize ROI with Informa TechTarget + Demandbase One

Intent Data

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Virtual Events & Webinars

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

iTT-6sense_Picking-Up-What-Theyre-Putting-Down_Res_2025

Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

TT_Four-Personalized_Sales_Plays_Resource.png

White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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