Building Partner Marketing Campaigns for the Modern Customer Journey

Demand Generation

Partner Marketing

Second of a two-part series.

Explore Part 1, “The New Customer Journey: Critical Moments Partner Marketers Need to Influence”
Featuring
Lisa Lawson
Lisa Lawson

Principal Analyst, Omdia by Informa TechTarget

Rachael Fuller
Rachael Fuller

Director of Solution Marketing, Channel GTM, Informa TechTarget

Latest sales & marketing thinking

See All Resources

Virtual Events & Webinars

Made for This Moment: Winning in the New Era of B2B Marketing

Demand Generation

Events

Meet Us at Demandbase GO NYC 2026

Demand Generation

Intent Data

Research/Analysis

The New Cybersecurity Demand Reality

Demand Generation

Virtual Events & Webinars

The New Customer Journey: Critical Moments Partner Marketers Need to Influence

Partner Marketing

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel