You invest heavily in partner marketing tactics. Campaigns are funded. Leads are delivered. Yet 70% of those leads remain un-progressed. The problem isn’t your tactics. These leads fail because of the context they arrive into. In this report – created in partnership between Informa TechTarget and Sherpa – we analyze 20,000+ partners to understand the missing multiplier between partner marketing spend and actual pipeline. You’ll learn:
- Why the same qualified lead converts with one partner and stalls with another.
- How partner engagement and enablement create a multiplier effect that turns tactical spend into predictable pipeline.
- Why funding engagement and enablement alongside tactics is critical to improving lead conversion.
