Ad banner clicks nearly double deal win rate.
Display often gets treated like an awareness line item. Something you run to stay visible, measure on impressions, and defend at budget time. But the pipeline data? That tells a different story.
An analysis of 253,563 opportunity records found that accounts clicking a banner closed at 47.9% versus 24.9% without brand influence — and closed deals 44% larger. This infographic reveals where banner exposure shows up across the deal cycle, which stage it tracks most closely with, and six ways to put these findings to work in your marketing program.
Download the infographic to learn:
- How win rates steadily climb with display exposure
- Why $743.3M in open, still-winnable pipeline has already engaged with your display — and how to work it as a ready-made retargeting tier
- Six ways to run display as a pipeline play, plus the three trust signals that make a banner worth clicking in the first place
