Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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STRATA Austin 2026: Elevate Your Go-to-Market Strategy

September 22, 2026, Westin Domain, Austin, TX

Upcoming Live Date:
 Tuesday, September 22, 2026

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Blog Post

Health Check: 6 Questions to Guide You to Successful Content Marketing in 2024

Content Creation

Demand Generation

Marketing

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Blog Post

5 Short-Form Video Trends for Share-Worthy Content in 2024

Content Creation

Marketing

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Blog Post

5 Ways Marketing and Sales Teams Can Still Thrive During a Recession

Content Creation

Demand Generation

Marketing

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Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Intent Data

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Virtual Events & Webinars

Webinar: How to Create Authentic B2B Webinar Content

Content Creation

Demand Generation

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Blog Post

Rising & Falling: 2023 Marketing Tech Trends Worthy of Your Time

Content Creation

Market Intelligence

Marketing

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Blog Post

Video Marketing Trends That Actually Matter in 2023

Content Creation

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Blog Post

4 SEO Updates + Trends to Keep on Your Radar in 2023

Content Creation

Demand Generation

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Blog Post

Battling Burnout and Limited Bandwidth: A Marketer’s Guide

Content Creation

Marketing

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Blog Post

Content Marketing Predictions for 2023 (And How to Navigate Them)

Content Creation

Demand Generation

Marketing

Top Fifty golden words

Blog Post

Top 50 Content Marketing Programs of 2022

Content Creation

Marketing

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Infographic

Using Data to Take the Guesswork Out of Content Planning

Content Creation

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Blog Post

Industrial Supply Content Marketing: How Studio by Informa TechTarget Drove $6.1M in Content-Attributed Revenue for a Fortune 500 Company

Content Creation

Demand Generation

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Blog Post

Electronics Content Marketing: How Studio by Informa TechTarget Surged +300% Traffic for a Fortune 500 Electronics Company

Content Creation

Demand Generation

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Blog Post

Banking Content Marketing: How Studio by Informa TechTarget Led a Large Retail Bank to 12x Customer Acquisition

Content Creation

Demand Generation

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Blog Post

4 Brands Leading Future-Focused Content Marketing Strategies

Content Creation

Marketing

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Blog Post

3 Traditional Marketing Tactics Making a Comeback

Content Creation

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Blog Post

Content Marketing in 2022: A Retrospective + Signs of What’s to Come

Content Creation

Marketing

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Blog Post

Content Marketing Career Paths: What Can You Expect in 2023?

Content Creation

Market Intelligence

Marketing

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Blog Post

32 Trends for Social Media Marketing in 2023

Content Creation

Marketing

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Virtual Events & Webinars

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

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Blog Post

4 Consumer Trends Impacting the 2022 Holiday Shopping Season

Content Creation

Market Intelligence

Marketing

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Blog Post

Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Content Creation

Market Intelligence

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Blog Post

Round Up: Program-Elevating Tips from Content Marketing World ’22

Content Creation

Marketing

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Blog Post

6 Ways to Build Trust With Your B2B Audience

Content Creation

Market Intelligence

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Blog Post

3 Brands That Understand and Underscore Transparency

Content Creation

Marketing

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Blog Post

Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing

Content Creation

Market Intelligence

Marketing

Worldwide-ROI-Summit-APAC-Res

Virtual Events & Webinars

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

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Blog Post

5 Smart Ways to Scale Your Website’s Content

Content Creation

Demand Generation

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Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

It’s a Secret … MDF Programs Can Really Work!

Channel

Content Creation

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Blog Post

3 Myths About Creativity in B2B Marketing

Content Creation

Marketing

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Blog Post

5 Creative Brand Campaigns Pushing the Envelope

Content Creation

Marketing

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Blog Post

How Do You Drive Long-Term Growth in Marketing? | Into the Funnel

Content Creation

Demand Generation

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Blog Post

How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel

Content Creation

Market Intelligence

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

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Video

You vs. Your Buyer: How to Create Customer-Centric Messaging

Content Creation

EMEA

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Blog Post

Content + Demand Gen Marketers: Add These Events to Your Calendar

Content Creation

Marketing

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Blog Post

The Backbone of Experiential Marketing: Airtight Content Strategy

Content Creation

Market Intelligence

Marketing

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Blog Post

6 Sessions You Can’t Miss at Content Marketing World 2022

Content Creation

Marketing

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Blog Post

Studio by Informa TechTarget Returns to Content Marketing World 2022

Content Creation

Marketing

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White Paper/E-Book

7 Strategies for Creating Tech Marketing Content that Delivers Results

Content Creation

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Blog Post

Why Your Business Can’t Afford to Go Dark on Content in an Economic Downturn

Content Creation

Demand Generation

Marketing

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Blog Post

How to Adjust Your Marketing Messaging in a Tough Economy

Content Creation

Market Intelligence

Marketing

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Blog Post

Content Marketing: The Current Economic Outlook

Content Creation

Demand Generation

Marketing

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Blog Post

Using Hashtags: A Cross-Platform Guide to Maximizing Organic Reach

Content Creation

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Blog Post

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Content Creation

EMEA

EMEA content marketing strategies

Blog Post

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Content Creation

EMEA

EMEA content marketing

Blog Post

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Content Creation

EMEA

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Blog Post

Observances, Holidays, & Awareness Months: The Great Big List for Marketers

Content Creation

Market Intelligence

Marketing

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Blog Post

5 Keyword Tips to Boost Your SEO Strategy in 2023

Content Creation

Demand Generation

Market Intelligence

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Blog Post

How Marketers Can Honor Awareness Months + Holidays with Tact

Content Creation

Marketing

post Co-Presenting Webinars

White Paper/E-Book

Co-Presenting Webinars

Content Creation

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Blog Post

3 Brand Campaigns that Reflect the Spirit of Pride Month

Content Creation

Marketing

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White Paper/E-Book

Three Steps to Authentic Connections in B2B ebook

Content Creation

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Blog Post

Club Med’s Managing Director (UK & Northern Europe) on the Future of Travel Marketing

Content Creation

Demand Generation

Marketing

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Blog Post

Licensed Content for Marketers: The Definitive Guide

Content Creation

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