Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

White Paper/E-Book

From Booth to Brand Impact: Using Video to Boost Conference ROI

The conference floor is buzzing. Your booth is packed. Conversations are flowing. But when the lights go out and attendees head home, what do you have to show for it? [...]

Content Creation

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Blog Post

Grasping GEO: How to Optimize Your Content to Appear in GenAI Responses

Content Creation

Demand Generation

Marketing

Business Courage

Blog Post

Top 3 Obstacles in B2B: Insights from 2.4 Million Leaders

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Bring Back the Classics: Why Classic Content Captivates Audiences

Content Creation

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Blog Post

Mastering the Rebrand: 5 Steps to Get It Right

Content Creation

Marketing

Social media concept

Blog Post

Engaging vs. Annoying: 6 Best Practices for Effective SMS Marketing

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

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Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

Success in Business

Blog Post

A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

Content Creation

Demand Generation

Market Intelligence

Marketing

mouth shouting with copy space

Blog Post

Changing With the Times: How to Evolve Your Brand Voice

Content Creation

Marketing

Different Voices, One Message

Blog Post

5 Places to Find and Grow B2B Content Audiences in 2025

Content Creation

Demand Generation

Market Intelligence

Marketing

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Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

A world globe with band-aids

Blog Post

4 Standout Purpose-Driven Marketing Campaigns

Content Creation

Marketing

Dollar sign balloon surrounded by darts

Blog Post

Recession Indicators: 5 Real Ways Marketers Can Respond to a Rocky Economy

Content Creation

Demand Generation

Marketing

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Blog Post

3 Emotional Marketing Campaigns Winning Hearts in 2025

Content Creation

Marketing

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Blog Post

Best Brand Antics: 5 Attention-Grabbing Marketing Stunts

Content Creation

Marketing

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Blog Post

4 Critically Acclaimed B2B Social Media Accounts

Content Creation

Marketing

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Blog Post

Comedic Gold: 2025’s Funniest Marketing Campaigns So Far

Content Creation

Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Blog Post

Behind the Scenes: New Enhancements to BrightTALK Series

Content Creation

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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Blog Post

4 Brand Characters Building Trust and Engagement in 2025

Content Creation

Marketing

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Blog Post

Ready, Player One: 5 Strategies to Win with Gamification Marketing

Content Creation

Marketing

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Blog Post

B2B Customer Marketing Guide: 3 Strategies for Growth, Retention, + ROI

Content Creation

Demand Generation

Marketing

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Blog Post

4 Institutions Standing Up for Black History Month 2025

Content Creation

Marketing

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Blog Post

How B2B Marketers Can Make Webinars More Engaging

Content Creation

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Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

Woman talking on large mobile phone on sidewalk in city

Blog Post

Delightfully Weird: 7 Best Absurdist Marketing Campaigns

Content Creation

Marketing

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Blog Post

5 Short-Form Video Trends for Shareable Content in 2025

Content Creation

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Blog Post

Content Marketing + Demand Gen Predictions for 2025 (And How to Navigate Them)

Content Creation

Demand Generation

Market Intelligence

Marketing

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Blog Post

2025 Observances, Holidays, & Awareness Months: The Great Big List for Marketers

Content Creation

Marketing

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Blog Post

5 Visual + Design Trends Shaping Content Marketing in 2025

Content Creation

Marketing

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Blog Post

Five Popular Webinar Formats for Technology Vendors to Consider

Content Creation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

Top Fifty golden words

Blog Post

Top 50 Content Marketing Brands of 2024

Content Creation

Marketing

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Virtual Events & Webinars

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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Blog Post

12 Best Holiday Marketing Campaigns of All Time

Content Creation

Marketing

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Blog Post

Why Webinars Should be at the Forefront of Your Demand Gen Strategy

Content Creation

Chatbot AI And Question Mark

Blog Post

The Fate of SEO in 2025: 5 AI-Driven Shifts to Watch

Content Creation

Demand Generation

Marketing

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Blog Post

Why Customers Are Your Most Powerful Influencers

Content Creation

Market Intelligence

Marketing

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Blog Post

The Human Element: 3 Brand Campaigns Demystifying AI + Advanced Tech

Content Creation

Marketing

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Blog Post

Changing Tides: 5 Cultural Shifts That Will Define Marketing in 2025

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

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Blog Post

Sparking Q&A Participation with Seed Questions

Content Creation

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Blog Post

How B2B Marketers Can Create Authentic Video Content

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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Blog Post

The Perfect Two-Minute Webinar Opening

Content Creation

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

Shopping mall – groceries

Blog Post

Everyday Value: Tesco’s Customer-Care Content Marketing

Content Creation

Vlogger using digital camera close up, recording parcel unboxing

Blog Post

Create Video and Webinar Content that B2B Tech Buyers Want

Content Creation

Money in ice

Blog Post

Re-engage Cold Leads: 8 Proven Marketing Tactics to Try

Content Creation

Demand Generation

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