Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy
Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

Strata_Dubai_Share

Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together
Upcoming Live Date:
 Tuesday, September 15, 2026

ABM

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

professional-b2b-video-webinar-community

Blog Post

Why Your Webinar Platform Isn’t Driving Pipeline (And What to Do About It)

Content Creation

Demand Generation

Audience-Snapshots-Resource

Research/Analysis

ROI-amplifying Audience Reports Made for Marketers

Content Creation

Market Intelligence

Marketing

The-B2B-AI-Authority-Index-Res

Virtual Events & Webinars

The B2B AI Authority Index: How to Win Customers and Influence LLMs
Upcoming Live Date:
 Thursday, August 20, 2026

Content Creation

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Virtual Events & Webinars

Search, Disrupted: Demystifying GEO for the Zero-Click Shift
Upcoming Live Date:
 Tuesday, August 11, 2026

Content Creation

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Blog Post

What Does it Take to Get Cited By AI?

Content Creation

Demand Generation

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Virtual Events & Webinars

The Content Marketer’s Guide to High-Impact Animation

Content Creation

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Blog Post

3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

Content Creation

Demand Generation

AI-Playbook-Building-Visibility-RESOURCE-PLAY

Virtual Events & Webinars

The AI Playbook: Building Visibility in an AI-Driven Buyer Journey

Content Creation

SEO

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White Paper/E-Book

From Booth to Brand Impact: Using Video to Boost Conference ROI

Content Creation

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Interactive

Turnkey Event Production Map

Content Creation

Marketing

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Infographic

3 B2B Trust-Building Tactics for the AI Era

Content Creation

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Virtual Events & Webinars

Battling Oversaturation: Effective Content That Captures Demand

Content Creation

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Virtual Events & Webinars

Making Webinars Fun: Hitachi Vantara’s Webinar Success Story

Content Creation

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Virtual Events & Webinars

The Franchise Formula: Making Content Work Smarter, Not Harder

Content Creation

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Product Sheet

Why Industry and Vertical Success Hinges on Hyper-Relevant Content

Content Creation

Demand Generation

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Virtual Events & Webinars

How Can I Make My Webinars…Not Boring?

Content Creation

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Virtual Events & Webinars

From Unknown to Shortlisted: Leveraging Expertise for New Market Growth

Content Creation

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Virtual Events & Webinars

Content Crowdsourcing: Using Market Intent Signals to Fuel Your Content Strategy

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise

Content Creation

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White Paper/E-Book

The Case for Content Marketing Driven by Person-Level Intent Data

Content Creation

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Infographic

2026 B2B Content Marketing Predictions

Content Creation

Marketing

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Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

AI vs. Audiences: GTM Strategy and Tooling in the Attention Economy

Content Creation

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Virtual Events & Webinars

Zero Click Rising? Trust-Building Approaches for Growing Influence

Content Creation

SEO

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Virtual Events & Webinars

2026 B2B Content Marketing Predictions

Content Creation

Marketing

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Virtual Events & Webinars

2026 B2B Content and Demand Generation Predictions

Content Creation

Demand Generation

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White Paper/E-Book

Definitive Guide to Brand-to-Demand Marketing

Content Creation

Demand Generation

Branded-Demand-Playbook-The-Practical-Way-Res

Virtual Events & Webinars

Branded Demand Playbook: The Practical Way Forward into 2026

Content Creation

Demand Generation

Future-of-Content-Marketing-Res

Virtual Events & Webinars

The Future of Content Marketing in an AI-Driven World

Content Creation

Marketing

Create-Engage-Convert-Rebrand-RESOURCE

Virtual Events & Webinars

Create, Engage, Convert: The Brand-to-Demand Playbook

Content Creation

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Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

Content Creation

Intent Data

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Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Regional Content Strategies in the Age of AI

APAC

Content Creation

Marketing

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Virtual Events & Webinars

Building Trust with B2B Tech Buyers to Turn Attention into Influence

Content Creation

Marketing

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

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Video

BrightTALK: Transforming Your Audience Connection

Content Creation

Content-Brilliance-Good-Design-Good-Business-RESOURCE-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

iTT_More-revenue-from fewer-leads-Buying-Groups-for-business-success-Res

White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

Content-Webinar-Resource-Volatility’s Return-2025-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content with Real-Time Data

Content Creation

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Virtual Events & Webinars

Build a Better Webinar: Data Visualization

Content Creation

Roadie-Master-Class_Webinar-Replay_Resource-Tile

Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

graza

Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

GettyImages-2174583491

Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

gen z

Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

Studio-at-Informa-TechTarget-20+-Years-Bringing-B2B-Stories-to-Life

Video

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

Content-Marketing-Infographic_Resource-Tile

Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

The-Invisible-Pitch-Ebook_Resources-Tile

White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

Woman jumping on broken pink block stacks

Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

Frame filled with sports balls

Blog Post

Game-Changers: Best Sports Marketing Campaigns of 2025

Content Creation

Marketing

Video marketing or live streaming concept. Content promotion strategy on social media. Video playing on 3D laptop screen

Blog Post

4 Short-Form Video Trends for B2B Marketing in 2025

Content Creation

Marketing

Content-Webinar-Resource-25

Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

ROI-summit-2025-resource_play

Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

Studio-resource-tile

Virtual Events & Webinars

Webinar Series: The Studio

Content Creation

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