Insight & Advisory

Understand markets and buyers. Optimize strategies. Shape decisions.

Turning insight into impact

Omdia is our world-class analyst organization for insight and advisory. With more than 150 analysts and consultants on the ground in EMEA, we offer coverage of essential tech markets and unmatched distribution channels guidance. While large, we pride ourselves on a more flexible engagement model that delivers a highly personalized engagement experience. And unlike other providers, as part of Informa TechTarget, we put the essential go-to-market services under a single roof, helping you from R&D to ROI, to be faster to market and faster to revenue.


Omdia for MEA

  • 150+ analysts & consultants in EMEA
  • Core enterprise IT focuses: AI Software & Services, Cloud & Data Center, Cybersecurity, IoT
  • Subscription services and bespoke consulting available
  • Highest number of analyst hours in the market

Distribution channels support

  • Analyst presenter services
  • Channel workshop moderation
  • Partner Advisory Board support
  • Partner survey and ecosystem studies
  • Canalys Forum sponsorship opportunities

Omdia: Insight and advisory solutions for MEA growth

Assess

Assess your target market
  • Market sizing and shares
  • Market landscape
  • Market and technology reports
  • Regulatory trackers
  • Pricing models
  • Purchase intent insights
Identify where the market is going
  • 5-year forecasts
  • IT spend predictors
  • Market innovation tracking
  • Trends to Watch
  • Market and industry event analysis

Advance

Advance your business to deliver growth
  • GTM assessments and competitor scorecards
  • Product launch and innovation trackers
  • Technology assessments
  • Strategy assessments
Position your business for success and grow your market share
  • Account prioritization
  • End-user survey insights
  • Deals and M&A trackers
  • Case studies
  • Sales enablement and account profiles

Amplify

Position your business as thought leaders
  • Thought leadership programs
  • Compelling and impactful content assets tailored for your campaigns
  • Technical and economic validation
  • Digital events and video content
Identify where the market is going
  • Media partnerships
  • Integrated marketing programs and campaigns
  • Access to our audiences
  • Lead generation and lead nurturing

Let’s amplify your presence

Partner with us to extend your event impact and reach your audience year-round.

Get Started
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