Cloud Repatriation Strategies:

Registration & coffee

Welcome & introductions

Colin Mitchell, VP of Partner Marketing Services EMEA, Informa TechTarget

The Boomerang Effect: Understanding the Cloud Repatriation Wave

Simon Robinson, Principal Analyst, Enterprise Strategy Group, now part of Omdia

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The cloud journey has evolved beyond simple migration, creating unprecedented revenue opportunities for partner organizations who can strategically navigate the workload placement landscape. In this expert analyst presentation, Principal Analyst Simon Robinson (Enterprise Strategy Group, part of Omdia) will reveal the latest trends and data behind the growing cloud repatriation movement.

Drawing on exclusive ESG by Omdia research, Robinson will present comprehensive insights into why organizations are selectively moving workloads to hybrid environments, including detailed analysis of cost considerations, security requirements, performance needs, and strategic control factors driving these decisions.

Attendees will gain a deep understanding of how the market is shifting from “cloud-first” to “cloud-smart” strategies.

Robinson will share critical data points, including:

• Current repatriation adoption rates across different industries
• The economic factors reshaping cloud strategy decisions
• How AI workloads are influencing infrastructure placement choices
• Projected growth of hybrid architectures through 2025

This research presentation provides the essential market context and data that vendor partner marketers need to develop effective strategies in the evolving cloud landscape.

Turning Cloud Repatriation into Partner Marketing Gold

Facilitated by Simon Quicke, Editor, MicroScope by Informa TechTarget

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Now that we’ve seen the data, let’s roll up our sleeves and talk about what it really means for your partner marketing strategy.

Join us for an open, collaborative conversation led by MicroScope Editor Simon Quicke, where you and your partner marketing peers will discuss what’s working in this shift.

Bring your challenges, questions, and success stories. The roundtable format means everyone contributes—whether you’re just starting to address this trend or already seeing results from your repatriation campaigns.

You’ll walk away caffeinated with fresh ideas, new connections, and practical approaches you can immediately put into action.

Key Takeaways & Closing Remarks

Colin Mitchell, VP, Partner Marketing Services EMEA, Informa TechTarget