TechTarget’s ROI Summit EMEA

Welcome to TechTarget’s ROI Summit EMEA

Keynote by TechTarget’s CEO Mike Cotoia

Archer Award Winners

Digital Marketer of the Year, Best Demand Generation Program, and Best Thought Leadership Program

Leveraging Intent Data to Make Your Sales Game Stronger

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Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to know where to prioritize your sales efforts.  This is where intent data can help. In this session, we’ll explore how the right data can help sellers identify the right accounts and buying groups, tailor outreach and engage buyers with a competitive edge.

Presenters:

• Jeff Hocking, Senior Sales Development Manager, Akamai Technologies
• Ian Cook, Account Development Executive, Trend Micro
• Thea Haaland-Hawkings, Business Development Manager, EMEA, Veracode
• Ben James, Director of Sales Development, TechTarget
• Sean MacKinnon, Director, Customer Success, TechTarget

Supercharging ABM with the Right Data and Intelligence

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To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences continue to evolve and digital competition skyrockets, the best go-to-market teams are tapping into data in new ways to inform their ABM strategies and execution.   

Join Jillian Coffin, TechTarget’s SVP, Customer Strategy & Enablement TechTarget, for fresh data and stories from the field on data-driven ABM. She’ll break down common data implementation and activation missteps, as well as debut new best practices for leveraging intent data sources to identify, target, and convert the best accounts in your TAM.   

Presenters:

• Jillian Coffin, SVP, Customer Strategy & Enablement TechTarget

Networking Break

Archer Award Winners

Digital Team of the Year, Best Account-Based Marketing Program, and Priority Engine Marketer of the Year

Connecting the Dots: Using Data to Drive GTM Teams’ Impact

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Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still struggle to tie it all together to address their unique challenges and goals.

In this session, local marketing and sales leaders will share practical tips and insights on how they tap into the power of data, including real purchase intent data, to align GTM teams and create winning demand generation strategies that drive positive business outcomes.

Presenters:

• Tracey Filler-Bourke, Senior Marketing Manager, Trend Micro
• Andrew Milne, Senior Director of Marketing, Secureworks
• Andy Patton, EMEA Director of Field Marketing, Secureworks
• Laura Hansford, Global ABM Lead, Sage Software
• Jat Hayer, SVP, EMEA Sales, TechTarget

Harnessing Content to Strengthen your Go-to-Market

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Content should be at the core of any marketer’s demand generation strategy. Yet, crafting an effective content strategy that actually drives deep engagement with potential buyers is no simple feat.

In this session, we will discuss the state of content marketing in EMEA and share practical guidance on choosing the right content topics, formats, and distribution methods to best influence desired business outcomes. You’ll hear how Akamai is addressing the content challenge, scaling content across different regions, and much more.

Presenters:

• Lynsey Jenkins, Director of Enterprise Security Group Marketing, Akamai Technologies
• Jon Mycroft, VP, Integrated Publisher, TechTarget

5 Pitfalls and 5 Wins in Using Generative AI in Your Marketing Tactics

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Coming Soon!

Presenters:

Byrony Seifert, SVP, Audience Operations, TechTarget

Archer Awards Winners:

Priority Engine Sales Team of the Year, Best Partner Program, and Best Content Program

Networking Lunch