This report will analyze what successful practitioners are currently implementing to better leverage their intent-based strategies to create more cohesive, easier-to-navigate customer experiences. Specific topics of discussion include:
- How to maximize intent data usage across all strategies, specifically ABM and advertising;
- The growing adoption of monitoring intent post-sale to identify churn signals;
- The role intent signals play in guiding content strategies and identifying which assets would resonate best with each buyer; and
- Real-world case studies that highlight successful intent-based strategies and provide actionable advice.
