Tip #1: Make your brand more visible with contextual & programmatic advertising
Infographic: Boosting Brand Awareness Through Digital Ads
Brand advertising makes your brand visible to active, in-market buyers. However, with upcoming changes in 3rd party cookies, display advertising campaigns are going to change forever. Check out this infographic to find how to boost your brand awareness in a cookie-less world.
Read onTip #2: Create effective branding campaigns by thinking outside the box
Video: Innovations for Effectiveness in Targeting and Creative
It’s every marketer’s dream to create effective, yet eye-catching branding campaigns. However, that’s easier said than done. Check out this video to see how being innovative with your digital brand advertising campaigns can help to drive measurable results.
watch nowTip #3: Determine your digital advertising campaign’s KPIs in advance
Infographic: Guarantee the Success of Your Display Campaigns
Brand advertising campaigns are proven to make buyer’s more likely to engage with your brand. Yet, many marketers are struggling to measure display campaign effectiveness. Check out this infographic to see what kind of KPIs you should be setting for your brand advertising campaigns.
Read nowTip #4: Start preparing for Google’s decision to eliminate 3rd party cookies
e-Book: Digital Skill series – Brand Advertising
Google is going to remove third-party cookies and change how we track the impact of adverts. For marketers, it means that they need to have a solid understanding of brand and display advertising basics to navigate this new landscape. Check out this eBook to find out how to build powerful and impactful brand advertising campaigns.
Read nowTip #5: Build relationships with your audience
Video: Is your brand staying connected to the buyer in a digital-first environment?
Nowadays, when communications are digital first, it’s becoming harder to connect with buyers on a personal level. Check out this video to see why it’s important not to lose a personal touch in order to stand out from all the competition.
Watch nowTip #6: Stand out from the competition with authentic communications
Blog: Conversation Engine Thinking – What It Is and How It Can Power Your Brand, from an EMEA perspective
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. However, the need for personal touches and human interaction in a complex B2B buying journey did not disappear. That’s why it’s important to keep authenticity and human touch communications with your audience. Check out the blog to find out more.
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