End-of-year is upon us and the need to build our plans for 2026 has arrived.
Wednesday, 17 September, 2025
9:30 AM – 11:30 AM
One Central, Dubai World Trade Centre
Office 601, The Offices 4 Sheikh Zayed Road, Dubai
**Validated parking available
Agenda
9:30 AM
Welcome Coffee & Pastries
10:00 AM
MENA Technology Spending Intentions and Priorities
- Andrea Benito Arauzo, Middle East Editor, ComputerWeekly.com
- Bryan Glick, EIC, ComputerWeekly.com
Presenters:
Technology solution buyers go to independent sources to learn about new vendors and solutions, as well as gain valuable research from experts they trust. As we launch our new Middle East coverage on ComputerWeekly.com, we look at what the MENA market is telling us about spending and priorities, as well as how we are going to be reporting and telling this market story for our audience. Come and engage with Bryan Glick, EIC of Computer Weekly, and our new Middle East editor, Andrea Benito Arauzo, talk through MENA technology spending trends and the outlook for our 2026 coverage.
10:45AM
Executing on a Level-headed Regional 2026 GTM Playbook
- Brent Boswell, EVP, International, Informa TechTarget
Presenters:
The powerful word for marketers in 2026 is ‘trust’. It’s no longer enough for your message to stand alone; it’s the trust signals behind it that truly matter. This need for trust is why the line between brand and demand marketing is fading, and savvy marketers are crafting their content approach to captivate, engage, and convert IT buyers. As 2026 approaches, we look at how local marketers are executing their GTM strategy for 2026, and how Informa TechTarget is jumping in to help. Brent Boswell, EVP of International at Informa TechTarget, dives into constructing this trust and interviews your peers in region in what they’re doing to build that always-on profile.
