Make your way to the Informa TechTarget booth to connect with our leadership team. We’ll show you how we’re helping thousands of B2B technology companies of all sizes leverage our powerful audiences and unique intent-driven sales and marketing services to drive better GTM performance.
Tuesday, 7 October
12:45 – 13:15 BST
Campaign execution is no longer enough. Today’s growth depends on increased sales and marketing alignment, data driven targeting and the ability to remain constantly agile.
In this session, Akamai Technologies (NASDAQ: AKAM), the cybersecurity and cloud computing company that powers and protects business online, will share how they are using intent data, adopting AI, retaining talent, and accelerating pipeline with connected go-to-market teams.
Following this session, you will leave with practical ways to apply these insights to drive measurable business growth in your organization.
6-8 October 2025
InterContinental London – The O2
One Waterview Drive, Greenwich Peninsula,
London, SE10 0TW
Want to connect with us at the event? Fill out the short form below and we will follow-up.
Rebecca Kitchens, President, Informa TechTarget
Robin Ody, Principal Analyst, Canalys (now part of Omdia)
Rachel Brindley, Senior Director, Canalys (now part of Omdia)
Colin Mitchell, VP of Partner Marketing Services EMEA, Informa TechTarget
Simon Robinson, Principal Analyst, Enterprise Strategy Group, now part of Omdia
Drawing on exclusive ESG by Omdia research, Robinson will present comprehensive insights into why organizations are selectively moving workloads to hybrid environments, including detailed analysis of cost considerations, security requirements, performance needs, and strategic control factors driving these decisions.
Attendees will gain a deep understanding of how the market is shifting from “cloud-first” to “cloud-smart” strategies.
Robinson will share critical data points, including:
This research presentation provides the essential market context and data that vendor partner marketers need to develop effective strategies in the evolving cloud landscape.
Facilitated by Simon Quicke, Editor, MicroScope by Informa TechTarget
Join us for an open, collaborative conversation led by MicroScope Editor Simon Quicke, where you and your partner marketing peers will discuss what’s working in this shift.
Bring your challenges, questions, and success stories. The roundtable format means everyone contributes—whether you’re just starting to address this trend or already seeing results from your repatriation campaigns.
You’ll walk away caffeinated with fresh ideas, new connections, and practical approaches you can immediately put into action.
Colin Mitchell, VP, Partner Marketing Services EMEA, Informa TechTarget
