Powering end-to-end GTM productivity
Informa TechTarget Portal is our modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific use cases. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs.
Why GTM Teams Choose Informa TechTarget
- Access the largest trusted buyer network.
With 50M+ permissioned members across 220 media properties, Informa TechTarget is where tech buyers begin their research and where your campaigns gain unmatched effectiveness. Our exclusive, first-party intent data is directly observed from buy-cycle content engagement, giving you access to granular, context-rich signals not available anywhere else. Through our Portal, you can activate this trusted audience with precision, leveraging the context of trusted editorial content built specifically for tech decision-making across every stage of the buyer’s journey.
- Purpose-built for your teams.
Each comprehensive module is designed to meet the unique needs of your go-to-market teams – spanning from strategy to demand generation to sales. Access permissioned buyers, active accounts, deep insights and campaign performance information tailored to your goals, making it easier than ever to get exactly what you need, how you need it. Whether you are enriching marketing databases, powering targeted outreach, or informing strategic planning, every insight is grounded in real-time research behavior giving each team the intelligence they need to act with confidence.
- Unified intelligence.
With one centralized location for all GTM teams, this shared intelligence streamlines execution, accelerates speed to ROI and aligns strategies across your organization. With faster delivery and deeper visibility into real buyer behavior, teams can make smarter decisions at every stage.
Strategic Insights
More productive strategies start from a more accurate, dynamic and timely understanding of your markets and buying centers. Informa TechTarget’s Market Monitor provides up-to-date purchase intent trends and buyer behavioral insights to validate and optimize product and go-to-market strategies. Intent Insights Services empower you to make smarter B2B marketing and sales decisions guided by expert-driven market and content analysis, plus personalized recommendations.
Demand
Leverage Informa TechTarget’s trusted research destinations, permissioned audience, and precise intent data so you can confidently identify who is in-market, reach much more of the buying group and continuously engage them with your content.
Intent Data
ABM and pipeline acceleration depend on better identifying the best places to focus your conversion energies, both at the account and person levels. Integrated seamlessly into your systems of action, the industry’s most precise intent data helps your teams confidently identify your highest value accounts and reach the people actively researching faster.
Intent Data for Sales
Outreach that delivers more deals comes from giving your sellers a clearer picture of who deserves their attention and how to break through. With direct access to the most promising accounts and the people actually doing buying research in a given territory, your teams will spend less time on creating more meetings and better opportunities.
Real revenue outcomes from Informa TechTarget
- Improved buyer identification: Accurately identifies high-value buyers, individuals who are actively in the market for solutions like yours. From our world-leading network of 220+ B2B tech-focused digital properties.
- Deeper buyer understanding: Actionable insights into real buyer behaviors and buying group purchase cycles, to inform strategy and product decisions, marketing efforts and sales outreach alike.
- Data-driven decision-making: Empowers GTM teams to make better-informed decisions based on real-time buyer behavior.
- Enhanced sales efficiency: Enables sales teams to prioritize and effectively engage with quality prospects, increasing conversion rates.
- Accelerated revenue growth: With better targeting, better personalization and better conversion, sales cycles are shortened and deal sizes grow.
