TechTarget’s Display Ads allow you to influence active, in-market tech buyers, significantly boosting brand awareness and engagement. Targeting tech buyers with display ads:
- increases their knowledge of your brand and solutions
- generates opportunities for customized interactions
- elevates market presence to boost other campaign tactics
A comprehensive analysis of TechTarget advertisers confirms this performance impact. Email content engagement rates increased 151% for advertisers running 100K+ impressions per month.
