From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, Omdia experts focus on helping clients solve their unique GTM challenges.Learn how.
Enterprise Buyer Research & GTM Advisory Program
Leverage research and advice from our trusted analysts to develop successful GTM strategies
Demand-side market research
Omdia’s Go-to-Market Insights & Advisory team is a reliable, external source for credible data and insights that deliver superior value to a broad range of stakeholders and functional groups at vendor organizations in essential technology markets.
- AI Software & Services
- Application Development
- Cloud & IT Infrastructure
- Customer Experience
- Cybersecurity
- Data Management & Analytics
- End-user Computing
- IT Operations
- Networking
- Storage & Data Protection
- UC & Collaboration
Annual subscription service options include:
- An unlimited site license for access to the entire library of research conducted and publications produced by our analysts across all markets we cover
- Analyst inquiry hours for ongoing access to experts in your market (hours vary by subscription level)
- Preferred media support, including analyst quotes for product launches and significant announcements
- Data Concierge access for custom data cuts from existing research
- Strategic Buyer Insights and Content Assessments to identify market opportunities, buyer personas, competitors being evaluated, content gaps and other data-based inputs
Use research-based inputs as a strong foundation for campaign assets such as thought leadership papers, infographics, videos, virtual events and engagement tools.
Omdia is now part of Informa TechTarget.
- Omdia is a global analyst and advisory leader with 300+ experts serving clients in over 180+ countries. We are different because we have the humility to listen. It’s what sharpens our intelligence and powers our partners into action.
- Grounded in real conversations with industry leaders supported by hundreds of thousands of data points, our market intelligence is the strategic advantage for world leading companies.
- With coverage of 42+ technology areas, 200+ markets, 12,000+ companies, we bring breadth across industries, technologies, and partner ecosystems, and depth in data and analysis.
- As the intelligence and advisory division of Informa TechTarget, Omdia supports technology vendors and solution providers in accelerating their growth from concept and product development to market readiness strategies and sales effectiveness.
Go-to-Market Expertise That Helps You Win
Real-world experience to help clients better navigate their specific opportunities and challenges.
