BRIGHTTALK CHANNEL
Simple creation. Powerful results.
The BrightTALK Channel helps you create, distribute, and amplify high-quality content, making your brand and messaging discoverable to 50M+ professionals.
Our capabilities include:
- Content creation
- Content syndication
- Content hosting
- Audience engagement tools
LEAD GENERATION
The biggest B2B audience plays bigger for you.
When you’re on BrightTALK.com, our AI-driven promotional engine puts your content in front of more of the people you want, automatically. Whether you’re activating your own webinar campaigns or looking for simple, fast results by sponsoring the Summits our experts create, we can help you populate your TAM, feed hungry sales pipelines, and deepen engagement with specific ABM lists of target accounts.
AUDIENCES
More real buyers come to you.
Our network connects more video-loving technology buyers and sellers than anyone else by far. Powering thousands of hyper-specific, solution-oriented channels and hundreds of thousands of original webinar sessions, BrightTALK from Informa TechTarget is where 50M+ permissioned B2B professionals go to learn about the technologies and trends powering success in their space.
CONTENT CREATION, HOSTING & AMPLIFICATION
Easy to produce. Easy to maximize returns.
BrightTALK helps you create webinars and video content, then leverage it over and over again. To maximize ROI, we help you amplify it, reaching new audiences and re-engaging your growing list of subscribers.
- Content creation
- Content syndication
- Content hosting
- Audience engagement tools
ANALYTICS
Measure, report and optimize
BrightTALK provides rich data insights into lead and subscriber behaviors and content preferences, empowering marketing and sales nurture or follow-up more productively.
- Measurable insights
- Engagement behavior metrics
- Subscriber data
- Content performance metric
