The Omdia Technology Decision-Maker Insights analyst team have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives – giving us an “insider” understanding of your challenges. Learn how.
Tailored research to help you gain a competitive edge
Data-driven insights are critical to strategy development, better-informed product roadmaps, ideal routes to market, differentiated messaging and positioning, effective content, and more. Available custom research methodologies include quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling.
Omdia is now part of Informa TechTarget.
Omdia is a global analyst and advisory leader with 300+ experts serving clients in over 180+ countries. We are different because we have the humility to listen. It’s what sharpens our intelligence and powers our partners into action.
Grounded in real conversations with industry leaders supported by hundreds of thousands of datapoints, our market intelligence is the strategic advantage for world leading companies.
Take a deeper dive with our analysts
Omdia’s Go-to-Market Insights & Advisory team is a reliable, external source for credible data and insights that deliver superior value to a broad range of stakeholders and functional groups at vendor organizations in essential technology markets. We provide data-driven guidance, informed by comprehensive market research and unique buyer behavior insights, to help you beat your competition. With a focus on GTM execution for tech companies, we consult on offer creation and refinement, messaging and positioning, routes-to-market, campaign planning, sales enablement and channel programs.
Actionable, intent-driven buyer insights
Knowledge is power. Understand buying team profiles, content consumption patterns, and competitive dynamics with a Strategic Buyer Insights report. This customized market analysis taps into our in-depth market research, our directly observed intent data, and our analyst expertise to deliver actionable recommendations that help you strengthen your go-to-market strategy and execution, end-to-end.
