Confidently identify, influence and convert more in-market accounts
Stop wasting resources chasing weak signals. Identify high-value accounts that are truly looking to buy. See how Informa TechTarget’s Account Intent Feeds improves your GTM efforts.
Account Intent Feeds provide the most accurate and actionable account-level insights available
Informa TechTarget’s Account Intent Feeds is the only account intent solution powered by 1st-party, buy-cycle content research, providing you with account activity that is purpose-built to empower B2B Tech GTM teams to confidently identify and action on the high-value accounts that are most likely to buy each week.
Enhance your systems with powerful account intent
Account Intent Feeds integrate directly with your CRM and ABM platforms like 6sense and Demandbase, fueling your workflows with:
- The accounts researching in your market each week. Use attributes like numerical score, trend and status to determine who to target each week.
- Granular account insights including what specific topics the accounts are interested in, engagements with you and firmographics to segment lists and inform messaging.
Key Benefits
- Precise Targeting: Discover unknown in-market accounts and identify which of your key accounts are actively researching buy-cycle content now.
- Actionable Insights: Better engage target accounts based on real, observed research activity.
- Efficiency Gains: Eliminate false signals for more effective campaigns and shorter sales cycles.
- Revenue Boost: Convert more accounts and close more deals.
Maximize your GTM effectiveness for all your use cases
- ABM refinement
- Programmatic and social advertising
- New account identification, prioritization and seller insights
- Account-based campaigns
- Data analysis and optimization
See how it works
Account Intent Feeds deliver account data into your systems so you can focus your GTM efforts with the most precise and actionable account-level insights.
Correctly identify the highest-value accounts and engage them with what they care about when they’re buying.
