Informa TechTarget is a G2 Leader
Tom O.
Sales Development Representative
Enterprise (> 1000 emp.)
“Informa TechTarget is my secret weapon.”
★ ★ ★ ★ ★
Aug 5, 2025
“The Informa TechTarget Portal makes it so easy to find the most current, correct contact information for prospects who are actively researching my product or solution. It also has insights on what prospects are searching for and all the vital information I need to open dialogue with confidence. The IntentMail AI tool generates more email opens than I’ve ever seen before. I use it as often as possible!”
Lilian V.
Program Manager
Enterprise (> 1000 emp.)
“Powerful Webinar Platform”
★ ★ ★ ★ ★
Aug 20, 2025
“The platform offers a lot of great features that make hosting webinar smooth and engaging for both presenters and attendees. I especially like the poll feature and the fact that we can add links and related collaterals to the talk.”
Piyushree N.
Demand Generation Manager
Small-Business (50 or fewer emp.)
“Identify intent-driven decision-makers with Informa TechTarget”
★ ★ ★ ★ ★
Aug 5, 2025
“Informa TechTarget has been a gamechanger for our demand generation strategy…We used to rely heavily on form fills and cold outreach, which led to low conversion rates. With Portal, we now focus on accounts that are already in-market, which has significantly improved our lead quality and pipeline velocity. It’s helped us reduce wasted effort and increase ROI on our campaigns.”
User in Telecommunications
Mid-Market (51-1000 emp.)
“Informa TechTarget is awesome!”
★ ★ ★ ★ ★
Aug 5, 2025
“The Informa TechTarget Portal helps solve the challenge of identifying which accounts are actively researching solutions in our space. Instead of relying solely on static lists or cold outreach, we get dynamic, intent-driven insights that reveal who’s in-market and what topics they’re focused on. This shortens the prospecting cycle, increases the relevance of our outreach and ultimately improves alignment between marketing and sales – leading to more efficient pipeline generation.”
Rick B.
Strategic Account Executive
Enterprise (>1000 emp.)
“Informa TechTarget helps us understand intent data and the contacts responsible for it”
★ ★ ★ ★ ★
May 27, 2025
“Informa TechTarget provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with Informa TechTarget’s highly engaged Customer Success team, we have learned to leverage Informa TechTarget to better understand prospect priorities and identify which key stakeholders are viewing topics on our website. Using Informa TechTarget, our sales teams now understand the who, what, and when of a project, leading to better engagement and more meaningful connections.”
Jason B.
Data, Apps & AI Solution Specialist
Enterprise (>1000 emp.)
“Great insights for customer activity”
★ ★ ★ ★ ★
May 27, 2025
“Informa TechTarget provides timely insights about customer research and potential projects, which give us a chance to talk to new contacts about their priorities when it matters most to them. The tool also provides new contacts at my accounts and gives me a snapshot of their current technology stack.”
Payton F.
Sales Development Representative
Enterprise (>1000 emp.)
“Seamless prospecting”
★ ★ ★ ★ ★
May 29, 2025
“Informa TechTarget has made my life so much easier when it comes to prospecting and building out accounts! It cuts my prospecting time in half and enables me to target the most relevant prospects.”
Reza J.
Account Development
Enterprise(> 1000 emp.)
“A fantastic tool to augment your research and conversation”
★ ★ ★ ★ ★
February 18, 2025
“In Informa TechTarget, the ability to deep dive into the account that I’m hunting, especially their tech stack, has been invaluable. Conversations with prospects have been productive since I can show that I know their business and can add value.”
User in Computer & Network Security
Enterprise (> 1000 emp.)
“Informa TechTarget has been instrumental in helping me identify potential accounts”
★ ★ ★ ★ ★
February 18, 2025
“The Informa TechTarget features I find most helpful are the account prioritization based on intent signals, the detailed technographic information and the ability to track account engagement over time. Checking Informa TechTarget for any new high-priority accounts or significant changes in existing accounts helps me plan my outreach and follow-ups more effectively.”
Jonah K.
Field Enterprise Account Executive, Application Security Specialist
Enterprise(> 1000 emp.)
“Sharpen your focus on active prospects with legitimate contact info”
★ ★ ★ ★ ★
February 18, 2025
“Informa TechTarget solves problems such as data paralysis by analysis and limited time for prospecting. It allows me to channel my focus and create impactful activities within a shorter amount of time.”
User in Telecommunications
Enterprise (> 1000 emp.)
“I use Informa TechTarget to prospect for people searching for information in my industry”
★ ★ ★ ★ ★
November 8, 2024
“Informa TechTarget gives me great prospects, account intelligence, insights, and much more on people researching and implementing projects in our target industry.”
Dana A.
Inside Sales Rep
Mid-Market (51-1000 emp.)
“Highly recommend Informa TechTarget!”
★ ★ ★ ★ ★
November 7, 2024
“Informa TechTarget is far better than a regular database, as it offers warm leads and the ability to generate personalized emails for my prospects. The platform is a great go-to for anyone looking for solid, well-researched insights into today’s fast-changing tech world. If you need detailed, useful info, Informa TechTarget should definitely be part of your toolkit. Plus, TechTarget’s customer service is fantastic!”
Kristy S.
Regional Vice President, Sales/Business Development
Mid-Market (51-1000 emp.)
“Informa TechTarget is the first tool I’ve used that really understands the heartbeat of a sales professional.”
★ ★ ★ ★ ★
August 26, 2024
“I use Informa TechTarget as my ‘work bible’ every Monday for omni-channel outreach to connect with new people and see who’s interested in our company. I love this tool!”
Carmen N.
Marketing Lead Development
Enterprise (> 1000 emp.)
“I love it!”
★ ★ ★ ★ ★
Aug 20, 2024
“BrightTALK is a valuable resource for professionals seeking knowledge, networking, and thought leadership. BrightTALK encourages interaction. During live webinars, you can ask questions, engage with speakers, and connect with other attendees. It’s a fantastic platform for building professional relationships.”
Jackson D.
Account Executive
Mid-Market (51-1000 emp.)
“Best Intent Data!”
★ ★ ★ ★ ★
August 22, 2024
“Informa TechTarget intent data is accurate and timely, which is very important in my role as an account executive looking to find buyers, since timing can be everything.”
Michael B.
Business Development Representative
Enterprise (> 1000 emp.)
“Informa TechTarget is a Helpful Tool for Tech Prospecting”
★ ★ ★ ★ ★
August 20, 2024
“Informa TechTarget is very easy to use and implement. I utilize it every day for prospecting. It allows us to see key players within an organization and their current interests, which is invaluable information for reaching out to the right people.”
Jozefina G.
Global Cross-Campaign Program Manager
Enterprise (> 1000 emp.)
“Excellent insights and direct path to new customers”
★ ★ ★ ★ ★
Aug 5, 2024
“BrightTALK provides new logos, excellent insights and direct path to new customers. Incredible support, as well.”
User in Information Technology and Services
Enterprise (> 1000 emp.)
“Informa TechTarget Provides Great Data and Insight”
★ ★ ★ ★ ★
August 20, 2024
“One of the upsides of using Informa TechTarget is the access to real-time data that you can leverage to build pipeline. Also, the contact information is very accurate. It is very easy to use and I log in every day. Overall, Informa TechTarget helps me spend time with the hand-raisers vs. going in cold on every engagement.”
Jon P.
Senior Sales Development Representative
Enterprise (> 1000 emp.)
“I am an SDR and I use TechTarget’s Informa TechTarget regularly.”
★ ★ ★ ★ ★
May 23, 2024
“I use Informa TechTarget to drill down into an account’s tech stack and online research journey. It is very easy to use and the TechTarget team is very helpful!”
Ryan T.
IT Consultant
Mid-Market (51-1000 emp.)
“Business intelligence tools at their best!”
★ ★ ★ ★ ★
May 23, 2024
“Informa TechTarget benefits us by providing accurate contact information and buyer intent. I love the UI – it allows you to navigate the platform with plenty of ease.”
Brandon R.
Account Development Executive
Enterprise (> 1000 emp.)
“Great Tool for Prospecting”
★ ★ ★ ★ ★
May 23, 2024
“Informa TechTarget benefits us by providing accurate contact information and buyer intent. I love the UI – it allows you to navigate the platform with plenty of ease.”
Julia H.
Account Executive
Enterprise (> 1000 emp.)
“Informa TechTarget”
★ ★ ★ ★ ★
May 23, 2024
“I like that Informa TechTarget shows me exactly which accounts are looking at our website. It makes my prospecting so much easier.”
User in Information Technology and Services
Enterprise (> 1000 emp.)
“Informa TechTarget data is accurate, insightful and relevant.”
★ ★ ★ ★ ★
May 23, 2024
“With Informa TechTarget, I can engage with prospects on a deeper level and make sure the content I share is relevant and timely. The contact information is accurate and the account insights help you steer your outreach in the right direction.”
User in Information Technology and Services
Enterprise (> 1000 emp.)
“Informa TechTarget is a great tool!”
★ ★ ★ ★ ★
Mar 05, 2024
“The intent on a prospect level is the best, it’s very helpful to see who the right POC should be. Contact mobile numbers are a game changer. Super easy to see who the right people are and narrow down with the filters.”
Heather B.
Customer Success Manager
Mid-Market (51-1000 emp.)
“Informa TechTarget is a great tool for prospecting.”
★ ★ ★ ★ ★
Feb 27, 2024
“It’s very easy to navigate and use. I was able to easily upload my prospects and start to gather intent details. I use lots of features and the integration to CRM is beneficial.”
Maxwell Kwadwo F.
Digital Engagement & IT Manager
Non-Profit Organization Management
Small-Business (50 or fewer emp.)
“BrightTALK: Empowering Engaging Webinars for Exceptional Audience Interaction”
★ ★ ★ ★ ★
Jan 25, 2024
“BrightTALK excels in providing a seamless and interactive webinar experience. The platform’s user-friendly interface, robust analytics, and versatile content options make engaging with a diverse audience easy. Integrating live and on-demand content enhances flexibility, while detailed analytics empower us to understand our audience better. I also like the fact that the system allows the issuance of webinar participation certificates to all attendees. BrightTALK addresses our need for a dynamic and reliable platform to host webinars, solving challenges related to audience engagement and content delivery. The platform’s analytics provide valuable insights, helping us tailor content to our audience’s preferences. The flexibility of scheduling live and on-demand sessions has significantly improved our reach and overall impact.”
Zoe L.
Enterprise (> 1000 emp.)
“BrightTALK by Informa TechTarget”
★ ★ ★ ★ ★
Oct 26, 2023
“BrightTALK plays a vital role in our marketing strategy, it is a great source of acquiring new contacts but also re engaging and nurturing existing contacts with thought leadership content. It helps us to engage with contacts from our TAL with TOTF thought leadership content. The series feature that was recently released also helps us to re-engage with related content and build up a community of followers online.”
JT S.
Business Development Representative
Mid-Market (51-1000 emp.)
“Great Intel on Breaking into New Accounts”
★ ★ ★ ★ ★
Oct 17, 2023
“What I enjoy most about Informa TechTarget is the simplicity of its use. It is a quick platform to familiarize oneself with. It provides regular updates on accounts’ buying teams and what they’re currently in the market for…All of these features allow me to carefully craft my outreach to prospects in a way that will resonate positively with them.”
Alex P.
Sr. Sales Development Manager
Enterprise (> 1000 emp.)
“Intent data unlike the others”
★ ★ ★ ★ ★
Oct 15, 2023
“Informa TechTarget delivers intent data about what people are actively researching, which gives you confidence in reaching out to an account.”
Kyle C.
Enterprise Sales
Enterprise (> 1000 emp.)
“The best prospecting tool out there!”
★ ★ ★ ★ ★
Oct 12, 2023
“Informa TechTarget has been my compass for targeted outreach to new accounts. It helps me target the right prospects, prioritize trending accounts researching our business’s products and use cases, and go into my sales calls with a better understanding of the prospect’s key business initiatives.”
Shashank S.
ABM & B2B Marketing Leader
Enterprise (> 1000 emp.)
“TechTarget Informa TechTarget – Great tool to identify Purchase Intent”
★ ★ ★ ★ ★
Oct 12, 2023
“I like being able to see prospect’s top interests – it helps in mapping content messaging for buyer personas. I also like the Account Journey – we can align our website journey with the Account Journey stats, which helps in lead scoring and account qualification.”
Ashley H.
Enterprise (> 1000 emp.)
“Intuitive System”
★ ★ ★ ★ ★
Oct 12, 2023
“I love that I can add the accounts I want to watch and that it gives me up-to-date data on what my customers are interested in…this helps me gear the content I send toward THEIR priorities! I also love how easy Informa TechTarget is to use!”
Sheri M.
Enterprise (> 1000 emp.)
“Knowledge brings major confidence to the sales call – exactly the talking points needed in here”
★ ★ ★ ★ ★
Aug 08, 2023
“BrightTALK enables laser specific targeting. It is benefitting us by filling in the gaps in knowledge about the products I sell.”
Jeff S.
Enterprise (> 1000 emp.)
“Very efficient source of accurate information about my security targets”
★ ★ ★ ★ ★
May 16, 2023
“I think the user interface is easy to use and intuitive. It helps me research sales targets, their tech stack and org structure. I love this tool!”
User in Information Technology and Services
Mid-Market (51-1000 emp.)
“Invaluable Platform for Driving Your Account-Based Sales & Marketing Strategy”
★ ★ ★ ★ ★
May 12, 2023
“Informa TechTarget provides invaluable insights to in-market accounts and additional visibility for our sales teams to identify new contacts for our pipeline. The provided insights and buyer-level intent empower our teams to grow their contact list for in-market and high-intent accounts.”
Andrew D.
Mid-Market (51-1000 emp.)
“Great tool to drill into high priority accounts, gain insights, etc.”
★ ★ ★ ★ ★
May 11, 2023
“The insights are my favorite aspect. The ability to learn what a prospect cares about, then make informed outreach around those details has proven very useful to me. It is also helping me learn who I should prioritize in my territory and decide how to customize talk tracks. Now I can have a much more personalized email or talk track on calls!”
Rebecca W.
Lead Global Campaign Strategy
Enterprise (> 1000 emp.)
“BrightTALK is a great addition to our marketing mix”
★ ★ ★ ★ ★
May 10, 2022
“BrightTALK is one of the easiest webinar platforms for anyone to use. It takes 5 minutes to set up a webinar. And I also love how easy it is to run on-demand webinars to keep a nice webinar lead flow coming in. Running replays is also incredibly easy and is a great way to reuse existing webinars to generate new demand. Without BrightTALK getting a new webinar set up on our website can take over a week, while BrightTALK is so easy to use that it only takes us 5 minutes to set them up.”
Cynthia D.
Director Marketing
Mid-Market (51-1000 emp.)
“Cybersecurity Syndication for Webinars!”
★ ★ ★ ★ ★
May 10, 2022
“BrightTALK addresses problems for use by getting our webinars in front of the cybersecurity audience we are targeting. Love the cybersecurity community at BrightTALK, globally.”
Dana H.
Small-Business (50 or fewer emp.)
“One of the best ways to share content with professionals globally”
★ ★ ★ ★ ★
Mar 07, 2023
“BrightTALK is an excellent way to share content with professionals globally. Very efficient, professional, and friendly service. Recognised brand. Modern technology, easy to use, with all the options that you need. It allows me to reach and interact with audience that I would not be able to reach otherwise.”
Nicole C.
Business Development Representative
Enterprise (> 1000 emp.)
“Informa TechTarget has changed the sales game!”
★ ★ ★ ★ ★
Apr 26, 2023
“What I like best about Informa TechTarget is how the tool offers granular details on accounts, beyond what I am able to find myself. It helps me know whether a current project is going on within an account.”
Will N.
Business Development Representative
Enterprise (> 1000 emp.)
“Great Experience with Informa TechTarget”
★ ★ ★ ★ ★
March 14, 2023
“Informa TechTarget has been extremely useful for me in my role. I love how I can create specific lists for specific prospects in the software. I also love how receptive the customer success team is.”
Derek B.
Sales Development Representative
Mid-Market (51-1000 emp.)
“Great Insights and Easy to Use!”
★ ★ ★ ★ ★
February 28, 2023
“The amount of insights and information available in Informa TechTarget is extremely helpful. You can leverage the information to easily develop relevant and strategic messaging geared toward your prospects.”
Kris M.
Senior Sales Executive
Enterprise (>1000 emp.)
“Prospecting at a new level!”
★ ★ ★ ★ ★
February 28, 2023
“What is most helpful about Informa TechTarget are the daily Email Alerts I get that quickly allow me to see and connect with new and existing contacts who may have technology initiatives. These daily reminders allow me to prioritize accounts based on their need and provide me with names I may not have a relationship with yet.”
Mike G.
Territory Account Executive
Small Business (50 or fewer employees)
“Best all-around source for account information”
★ ★ ★ ★ ★
February 28, 2023
“I like the ease of use of Informa TechTarget. The tool is very intuitive, and the data is kept up to date and accurate. The research insights are extremely helpful.”
Robbie M.
Sales Development Representative
Mid-Market (51-1000 emp.)
“Informa TechTarget has been great to better prioritize and personalize my outreach efforts.”
★ ★ ★ ★ ★
Nov 15, 2022
“Informa TechTarget is a very useful tool to identify content that organizations are interacting with and who the buying parties could be, which helps my efforts to prioritize and better personalize my outreach. With Informa TechTarget, I know who to target and make more effective use of my time and outreach efforts.”
Mike G.
Account Coordinator
Enterprise (> 1000 emp.)
“Informa TechTarget is an amazing tool for lead gen.”
★ ★ ★ ★ ★
Nov 13, 2022
“Having real-time insight into what our customers are researching helps us be proactive in heading off competition and spotting upsell and cross-sell opportunities, and the tool gives us talking points to engage customers in meaningful conversations.”
Belinda D.
Marketing Manager
Mid-Market(51-1000 emp.)
“Informa TechTarget insights are the backbone of our programs.”
★ ★ ★ ★ ★
Nov 11, 2022
“I like all of the key insights Informa TechTarget provides. The tool helps us narrow down and define our target audience/key buyers and give meaningful insights to our partners.”
User in Computer Software
Mid-Market(51-1000 emp.)
“First-Party Intent Leads are awesome!”
★ ★ ★ ★ ★
Nov 8, 2022
“Having access to first-party intent data in Informa TechTarget is much better than third-party, scraped intent data. Plus, the ability to identify the buying team adds a nice additional layer of contacts to connect with. We are now using Informa TechTarget as our primary lead source. The tool gives the SDR team a very good list of contacts that are interested in speaking to us about how our solution can help their company.”
User in Information Technology and Services
Mid-Market(51-1000 emp.)
“Great tool!”
★ ★ ★ ★ ★
Aug 16, 2022
“What is most helpful about TechTarget Informa TechTarget is the information about who is actively researching your company and use cases for your solution! It helps narrow down my search for prospects and saves me time to work on other necessary tasks.”
User in Computer Software
Mid-Market(51-1000 emp.)
“This tool gives me consistent hope”
★ ★ ★ ★ ★
Aug 16, 2022
“I like the daily updated information on who is researching in my company’s swim lane. Informa TechTarget provides new companies to prospect into that have shown interest in my company’s solutions.”
User in Wireless
Mid-Market(51-1000 emp.)
“TechTarget Review”
★ ★ ★ ★ ★
Aug 16, 2022
“I like how helpful it is to see where accounts are lacking solutions and what they are looking for. Informa TechTarget helps us view what solutions potential customers are actually researching.”
Administrator in Information Technology and Services
Enterprise(> 1000 emp.)
“Accurate, actionable data”
★ ★ ★ ★ ★
May 26, 2022
“Informa TechTarget gives us access to intent data and contact information that we wouldn’t otherwise have, and the integration with our MAP makes it easy to export and act on that data. We’ve uncovered opportunities that we wouldn’t have otherwise found using the data that Informa TechTarget provides us.”
Kimberly S.
Business Development Executive
Enterprise(> 1000 emp.)
“Informa TechTarget for Business Development”
★ ★ ★ ★ ★
May 25, 2022
“In my experience, Informa TechTarget gives you insights that other tools don’t. It’s a great way to get information quickly that’s easy to digest and a great way to identify prospects.”
User in Computer Software
Mid-Market(51-1000 emp.)
“TechTarget is amazing”
★ ★ ★ ★ ★
May 24, 2022
“By using Informa TechTarget I’m able to have better outreach to prospective clients, and I’m able to customize my messaging and craft a really personalized email or message just for them.”
Caesar R.
Account Manager
Mid-Market(51-1000 emp.)
“Informa TechTarget is easy to use and amazing for lead generation!”
★ ★ ★ ★ ★
Mar 15, 2022
“I like that we are sent emails of the priority accounts. I do not have to do much digging when opportunities are sent right to my inbox – the emails offer fast and easy access. This allows me to stay focused on the top accounts in Informa TechTarget.”
Joel H.
IT Services Specialist
Enterprise(> 1000 emp.)
“Great tool for anyone in a sales role!”
★ ★ ★ ★ ★
Feb 09, 2022
“Informa TechTarget is a fantastic tool for prospecting – it allows me to drill down to the specific, pertinent details to make the most of my time.”
Abigail K.
Enterprise(> 1000 emp.)
“Getting to the right leads faster with Informa TechTarget”
★ ★ ★ ★ ★
Oct 26, 2021
“If you want more data and insights into buyer intent, Informa TechTarget is the right tool”
User in Information Technology and Services
Mid-Market(51-1000 emp.)
“Great platform, great leads!”
★ ★ ★ ★ ★
Oct 22, 2021
“Informa TechTarget is well organized and helps quickly identify the decision-makers of a company. When calling a prospect, you’re able to see what they may have researched or topics they’re interested in. Makes for a much easier talk track.”
Mollie B.
BDR
Mid-Market(51-1000 emp.)
“Incredible Resource for Prospecting!”
★ ★ ★ ★ ★
Oct 19, 2021
“The best part of Informa TechTarget is the ability to see what companies are visiting our website and exactly what kind of content they are looking at. This allows me to pinpoint exactly who I need to be targeting in that organization to increase pipeline for my sales team. I have noticed an increase in responses and successful meetings after using Informa TechTarget.
If you are looking for a tool that provides almost all of the information one could ever need to start prospecting, this is it. You will have access to what companies are vising your website, who is downloading your whitepapers, what technology stack they have, and all of their contact information – all in one place. It is a valuable resource for any BDR/SDR team, and I can’t recommend it enough!”
User in Computer Software
Mid-Market(51-1000 emp.)
“THIS THING IS AWESOME”
★ ★ ★ ★ ★
Oct 19, 2021
“TechTarget has been super helpful in my prospecting efforts by helping me understand what my prospect are looking at, what their needs are, and what product suits them best.”
User in Consumer Services
Enterprise(> 1000 emp.)
“Very Helpful.”
★ ★ ★ ★ ★
August 7, 2021
“Informa TechTarget gives you access to millions of professionals so you can influence and engage these tech buyers earlier in their journey. It helps me with prospecting and increases my sales productivity.”
User in Computer Software
Enterprise(> 1000 emp.)
“Easy to use. Great Support.”
★ ★ ★ ★ ★
May 25, 2021
“Informa TechTarget is helping with my lead gen and getting a pulse on what is happening in our territory. We get good contacts and insights.”
Debbie P.
Enterprise(> 1000 emp.)
“TechTarget has helped me know who is searching in my industry!”
★ ★ ★ ★ ★
May 20, 2021
“I like the amount of information that is available daily. I love the contact information. It has added tremendous value to my everyday prospecting!”
Justin F.
Marketing Lead Generation Analyst
Mid-Market(51-1000 emp.)
“The best place for industry insights and warm technology leads. Hands down.”
★ ★ ★ ★ ★
May 20, 2021
“Informa TechTarget prospects are one of the highest converting prospects that come into our sales pipeline. Thanks to Informa TechTarget, we are seeing weekly conversions of qualified prospects and our sales team loves the tool.”
User in Computer Software
Mid-Market(51-1000 emp.)
“Have more relevant calls for more relevant people”
★ ★ ★ ★ ★
Mar 05, 2021
“Prioritize your time and energy! It is great to use because you can focus on the right people at the right time. You do not waste your time contacting incorrect people.”
Sydney S.
Senior Business Development Rep
Mid-Market(51-1000 emp.)
“Love this platform!”
★ ★ ★ ★ ★
Mar 02, 2021
“I have more insights into the accounts I’m prospecting and it helps me provide a more focused message. It makes my prospecting so much easier – It’s been a game-changer for me!”
John B.
Senior Account Executive
Mid-Market(51-1000 emp.)
“Great Info – Leads to Great Conversations”
★ ★ ★ ★ ★
Feb 25, 2021
“Clear info about what is important to clients. Relevant talking points. Targeted prospects. Time saver!”
Ben B.
EMEA Marketing Director
Enterprise(> 1000 emp.)
“We have seen great results and insights from the platform”
★ ★ ★ ★ ★
Feb 14, 2021
“We are looking to extend our contact database and get better insights into buyer intent and areas of interest. We have seen TechTarget affect over $60M of opportunities by adding to the decision-making unit and helping identify opportunities that we would have missed. We also have $400K of opps that have closed as a direct result of TechTarget.”
Elein Z.
Enterprise Sales Development
“Informa TechTarget Review”
★ ★ ★ ★ ★
Dec 16, 2020
“Unlike other tools, Informa TechTarget gives you good information – good phone numbers, good emails, all the good stuff. It’s information that you’re actually going to be able to use.”
Reyni H.
Demand Marketing Generalist
Small-Business(50 or fewer emp.)
“Helpful and Responsive”
★ ★ ★ ★ ★
Nov 17, 2020
“The most helpful part of Informa TechTarget is the team. They are always there to explain and offer help and insights. The upside of using it is that we are getting great quality leads.”
Administrator in Computer & Network Security
Enterprise(> 1000 emp.)
“Awesome Insights and Accurate Data”
★ ★ ★ ★ ★
Oct 27, 2020
“In my role, we are largely working with Channel Partners to bring in deals. As you can imagine this is a give and take type relationship (as most are) which can prove to be a bit difficult when you are working on all whitespace accounts. With TechTarget, I have been able to put accurate lead/account info in front of established partners to help them target their own customers better while also providing new account insight for some of our smaller boutique type customers.”
Rebecca D.
Regional Marketing Manager
Enterprise(> 1000 emp.)
“Sales team’s favorite prospecting tool”
★ ★ ★ ★ ★
Oct 01, 2020
The weekly updates with timely information on which accounts, and now prospects to target is invaluable to sales.
Administrator in Computer & Network Security
Mid-Market(51-1000 emp.)
“Gold standard for intent data; loved by BDRs and Sales reps”
★ ★ ★ ★ ★
10/01/2020
“Contact-specific intent data that’s collected on TechTarget’s owned websites with content that is relevant to my buyers. No black box intent data. Great platform that helps my reps and BDRs see who’s in market and then map out the buying team based on who’s researching rather than guessing based on job titles. Also fabulous people to work with across the board.”
Ian L.
Sales Development Representative
Mid-Market(51-1000 emp.)
“Great Lead Capture Tool!”
★ ★ ★ ★ ★
Oct 06, 2020
“Informa TechTarget platform makes it incredibly easy to find the right qualified leads and their accurate direct contact information … all in one place. The quality of the leads and organization style of the platform are both great and there are rarely any leads included in the engine that is not accurate.
I have also seen a massive increase in open rates from the emails that I send out from leads captured in the TechTarget, in my first email I get around a 43% open rate, and by the second email, I’m still at a 31% open rate. Compared to 10-15% open rates from unqualified leads that I find myself through LinkedIn or internet searches. The TechTarget qualification process definitely improves the open rate because the people you want to be talking to are also actively looking for solutions in your field and from the products, you are selling. It is like the lead is warm right from the start! Very useful.
It has an advantage over something like LinkedIn Sales Navigator because the leads are more qualified and have a better chance of converting to meetings or sales.
The user interface is also very intuitive and visually appealing. I don’t mind spending a lot of time in the platform with all of the information that is presented to me right away without having to go hunting for it.”
User in Computer Software
Enterprise (1001-5000 employees)
“Informa TechTarget is a Game Changing Sales Tool”
★ ★ ★ ★ ★
06/23/2020
“You gain incredible competitive advantage having near real time updates on buying activity to target the key influences and decision makers on the buying team, customize presentations and discussions and monitor the stage of the deal. At the same time you know who is on the buying team, who can be recruited as internal champions and have key contact information for follow-up.”
Morgan W.
Mid-Market (51-200 employees)
“Informa TechTarget allows me to know prospects’ priorities so I can better target my outreach.”
★ ★ ★ ★ ★
06/23/2020
“I get to see topic interests for my accounts so I know what they care about. I also get visibility into who specifically has downloaded information about my company so that I can make sure to reach out to them. Informa TechTarget is a crucial part of my daily prospecting effort.”
Tim B.
Director of Marketing
Small-Business (11-50 employees)
“Highly recommend Informa TechTarget as a purchase intent/lead generation solution”
★ ★ ★ ★ ★
02/19/2020
“The best part about Informa TechTarget are the people behind it. Everyone from the account team to the reporting team are top-notch. The support they have provided has been superb. They are constantly reaching out to us proactively to suggest ways in which we can optimize the tool better. Because of their strong support, our sales team is already nurturing several leads with large government, non-profit and business organizations — in less than six months!”
Nate S.
Mid-Market (501-1000 employees)
“Utilizing Informa TechTarget to generate leads from buyers who are interested in our Service”
★ ★ ★ ★ ★
04/16/2020
“Accurate exports of individuals when they are looking for your Product or Service. Gives us weekly insights on the accounts that we are both prospecting and have as current customers. We are able to have more meaningful, customized conversations that help direct our marketing messages. Our nurture programs have been positively affected by increasing our deliverability and click to open rates.”
Nicole W.
Mid-Market (501-1000 employees)
“LOVE TechTarget Informa TechTarget!”
★ ★ ★ ★ ★
04/21/2020
“TechTarget prospects, knowing who is engaged in content and what they are consuming. Buying cycles and buying intent is great intel. I love that LinkedIn profiles are usually linked, so it is easier for me to connect with them professionally. I like that it is live data and changes as account become more or less engaged.”
Adam H.
Strategic Offerings
Computer Software
Enterprise (5001-10,000 employees)
“TechTarget and Trend Micro – South Florida Enterprise sales”
★ ★ ★ ★ ★
09/30/2019
#1) Data – the data I receive is VERY useful in my daily, weekly and QTRLY marketing and sales efforts.
#2) Interface – The GUI is easy to use, intuitive and does not make me waste time looking for information.
#3) Lists – I have found it easy to create lists I need for different marketing campaigns.
User in Computer Software
Enterprise (1001-5000 employees)
“TechTarget is right on the money”
★ ★ ★ ★ ★
12/12/2019
“TechTargets buying signals have been incredibly helpful in generating pipeline quickly. They’re right on the money in regards to accuracy of timing. I’ve been able to set more meetings with more DMs quicker than blasting out countless email campaigns. Highly recommend it!”
Eddie C.
Regional Account Manager
Computer Software
Enterprise (5001-10,000 employees)
“Great tool for prospecting”
★ ★ ★ ★ ★
09/30/2019
“I am able to reach out to my prospects about the specific challenging that they are facing. It allows me to prioritize my contact list by reaching out the right person at the RIGHT time!! It also gives me visibility over who else in the organization I need to meet. Another great feature is the ability to create different lists with different criteria.”
Joanne D.
VP Marketing Programs
Information Technology and Services
Enterprise (1001-5000 employees)
“There’s never been a better time to be in sales”
★ ★ ★ ★ ★
11/12/2019
“Purchase intent data is the key to marketing and sales success and Informa TechTarget provides insight into the content, the people, the competitors you’re up against. This is the best information you can get to develop an ABM campaign with intelligence.”
Tom C.
Marketing Manager – EMEA
Mid-Market (51-200 employees)
“Access to in market buyers”
★ ★ ★ ★ ★
11/12/2019
“The level of insight and signals you get for intent leads is unmatched in the market. You’re able to segment audiences to a very high level which allows you to focus on and prioritise contacts according to your target audience.”
Norm C.
Strategic Enterprise Security Sales
Enterprise (1001-5000 employees)
“Find the right people at the right time for the right opportunity … and make some sales action”
★ ★ ★ ★ ★
11/12/2019
“The tool is great for sales prospecting for opportunities in my specialty – Identity and Access Management. I am able to see which companies are in the market for my solutions, find the right people to contact and start an intelligent conversation around their needs and match my solutions accordingly. Need to generate some pipe line for your manager, start using TechTarget and make it happen. Do not believe the negative reviews you read, they may not get it, ( and maybe should not be in sales). The TechTarget staff are amazing and helped me make my custom list of strategic accounts, This service makes my job easier and more enjoyable, no more cold calling! . Get TechTarget and get selling!”
Executive Sponsor in Computer Software
Enterprise (10,001+ employees)
“Behavioral and Intent-based GTM meets Machine Learning Intelligence”
★ ★ ★ ★ ★
11/12/2019
“Sales and Marketing is always looking for strong ROI, Informa TechTarget delivers with unbeatable prospect insight and real-time sales funnel activity”
