Part of Leveraging Intent 2022: There’s a lot going on in your organizations right now. Every company is in some stage of a necessary digital transformation that informs changes in people, processes and technology.
Everyone’s striving to become much more customer-focused and analytically driven. And sales and marketing are right in the thick of things. In parallel, there’s a revolution going on in data that’s dramatically expanding GTM teams’ focus. They’re now looking beyond what happened in the past (and what they can see
going on in their own stacks) to take on a much more market-based view of what’s actually happening outside the company — in the market and within the prospect buying centers they need to engage.
This is the purchase intent data revolution. Join us to find out what it means for your teams from the opportunities, to overcoming the challenges, to building it into the stacks and processes that can work.
