Until now many organizations have viewed intent data solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach.
However, this new survey conducted by Demand Gen Report, Intent Data: It’s Becoming a Key Ingredient for Revenue Growth, shows that an increasing majority of revenue teams are employing intent data across demand generation, account-based marketing (ABM), digital marketing, sales operations and customer experience.
The study shows how revenue teams are deploying intent data to support key go-to-market initiatives.
