“[Q4 2018 ebook] B2B digital advertising works. But many companies are not informing their target markets that they exist, limiting their ability to influence accounts and prospects in a buying cycle. As a result, there’s abundant evidence that their marketing and sales efforts are underperforming.
When executed as part of an integrated strategy, digital advertising can lift email response (22%), shortlist consideration (25%) and more than double pipeline opportunities. “
