When Druva launched their new product “Druva Phoenix” in an established, super-competitive market, they lacked brand awareness within their target audience and the necessary systems to realize the opportunity.
So Druva turned to TechTarget and invested in a fully integrated program including content marketing, demand generation, digital advertising and real purchase intent insight from Priority Engine™ to amplify visibility and accelerate results.
Download this presentation to discover how Druva
- Increased shortlist consideration by 30%
- Grew revenue more than 350%
- Produced 120 influenced or direct pipeline opportunities
- Achieved 33x more productive cost per opportunity versus comparable programs with other vendors
