Effective Date: January 1, 2023

Last Updated: June 30, 2026

CALIFORNIA PRIVACY NOTICE OVERVIEW:

This Privacy Notice for California Residents (“Privacy Notice“) supplements Informa TechTarget’s Privacy Policy and applies to California residents (“Consumers” or “you“) who are website visitors, audience members/subscribers, and marketing prospects. This Privacy Notice describes your rights under the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA) (collectively, “California Laws” or “CCPA” or “CPRA”). When we reference specific provisions, we use the term that appears in the applicable law (CCPA or CPRA). This Privacy Notice does not cover Portal Users, employees, or job applicants. Terms defined in the CCPA or our Privacy Policy have the same meaning here.

1. Information We Collect

We collect information that identifies, relates to, describes, or can be reasonably

linked with a Consumer or household (“Personal Information“).

Personal Information does not include:

  • Publicly Available Information or lawfully obtained, truthful information that is a matter of public concern. Publicly Available Information means (i) information lawfully made available from government records (ii) information a business reasonably believes is lawfully made available to the general public by the Consumer or from widely distributed media (iii) information made available by a person to whom the Consumer disclosed it without restricting it to a specific audience.
  • De-identified or aggregated Consumer information
  • Information excluded from the CCPA’s scope, including health information covered by HIPAA or CMIA, and information covered by sector-specific privacy laws (FCRA, GLBA, FIPA, Driver’s Privacy Protection Act)


We have collected the following categories of Personal Information from Consumers within the last twelve (12) months:

CategoryCCPA ExamplesCollected
A. Identifiers.A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.YES
B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories.YES
C. Protected classification characteristics under California or federal law.Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).NO
D. Commercial information.Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.YES
E. Biometric information.Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.NO
F. Internet or other similar network activity.Browsing history, search history, information on a Consumer’s interaction with a website, application, or advertisement.YES
G. Geolocation data.Physical location or movements.*YES
H. Sensory data.Audio, electronic, visual, thermal, olfactory, or similar information.**YES
I. Professional or employment-related information.Current or past job history or performance evaluations.YES
J. Non-public education information (per the Family Educational Rights and Privacy Act.Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.NO
K. Inferences drawn from other Personal Information.Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.YES
L. Sensitive Personal InformationA Consumer’s social security, driver’s license, state identification card, or passport number; a Consumer’s account log-ln, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; a Consumer’s precise geolocation; a Consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; the contents of a Consumer’s mail, email and text messages, unless the business is the Intended recipient of the communication; a Consumer’s genetic data; and the processing of biometric information for the purpose of uniquely identifying a Consumer; Personal Information collected and analyzed concerning a Consumer’s health; or Personal Information collected and analyzed concerning a Consumer’s sex life or sexual orientation.Yes
*We collect general geolocation data (city/region level) but do not collect precise geolocation data within an 1,850-foot radius.
**We may collect audio and visual recordings from webinars, customer support interactions, and business events with appropriate notice and consent.

We obtain the categories of Personal Information listed in the table above from the following categories of sources:

  • Directly from You. For example, (i) if you visit our websites, respond to a survey, participate in a telephone interaction, fill out a registration form, subscribe to a newsletter, or otherwise agree to become a Member (as defined in our Privacy Policy) of Informa TechTarget (ii) if you fill out a form or communicate with us through one of our websites to receive information about our business to business services or to schedule a demonstration of our online, media, marketing, or data services products or programs, and (iii) if you expressed interest in being contacted by us at a trade show in which we participated or hosted.
  • From Automated Technologies on Our Websites. We collect information through cookies, web beacons, pixels, and similar tracking technologies that automatically gather data about your browsing behavior, device information, IP address, and interactions with our websites and content. This includes analytics tools that help us understand how visitors use our websites.
  • Directly from our Clients or their agents. For example, from documents or files that our Clients provide to us including, but not limited to, suppression lists/do not call lists and IP addresses corresponding to individuals who have either opted-out of Client communications or who have visited Client’s websites, or related to the products or services our Clients are purchasing from us.
  • Indirectly from our Clients or their agents. For example, through information we collect from our Clients in the course of providing services to them.
  • Directly and indirectly from activity on our websites. For example, from observing your actions on our websites or through your submission of an online form requesting a demonstration or walkthrough for one of our products or services.
  • From Service Providers. We receive information from vendors and partners that support our business operations, including those that help us build contact lists, supplement or update your information in our database, verify the accuracy of our records, or provide technology and analytics services.
  • From Third-Party Data Providers. We obtain information from B2B contact data providers, marketing partners, and other third parties (including other B2B contact providers) that integrate their services with ours, provide us access to their databases, or may contact you on our behalf to provide relevant content or membership opportunities.

2.  Business or Commercial Purpose – For the Use of Your Personal Information

We may use, sell, or disclose the Personal Information we collect for one or more of the following business or commercial purposes:

Business Purposes:

  • To provide and improve our services: We use your name, email address, and professional details to process your registration, provide access to editorial and sponsored content, send you newsletters, webinar information, and event invitations tailored to your professional interests, and facilitate communication between you and technology providers. We also track user interactions, measure performance metrics, and conduct testing to identify and fix bugs, improve website functionality, and develop new features.
  • To maintain data quality and security: We acquire, cleanse, and append business contact information from third-party sources to verify accuracy, centralize data from multiple vendors, detect fraudulent accounts, and maintain security.
  • To comply with legal obligations: We use your information to respond to law enforcement requests, comply with applicable laws and court orders, enforce our terms of service, and protect our rights and property.

Selling Personal Information

  • Licensing business contact databases to clients: We acquire, cleanse, and append business contact information to build comprehensive databases of technology professionals, which we license to technology vendors and B2B marketing agencies. We sell business contact information and inferences about your professional interests obtained from your activity on or off our network. Clients may use this information to send you emails, call you for product demonstrations, invite you to events, and provide educational content.
  • Your Right to Opt-Out: You have the right to opt out of the sale of your Personal Information. Visit our “Do Not Sell or Share My Personal Information” page or call (617) 431-9200. Note: Opting out will prevent you from maintaining your Member account or accessing Premium Services.

Sharing Personal Information

  • Creating and sharing professional interest profiles: We use tracking technologies (cookies, web beacons, pixels) to identify business accounts visiting our websites, measure content engagement, and create professional interest profiles based on your browsing behavior, content preferences, and registration details. We share these profiles (including online identifiers and browsing history) with technology vendors.
  • Personalizing your experience with targeted advertising: We analyze your browsing behavior, content preferences, and registration details to deliver tailored content, provide product recommendations, and show targeted advertisements on our websites and in email communications.
  • Your Right to Opt-Out: You have the right to opt out of the sharing of your Personal Information. Visit our “Do Not Sell or Share My Personal Information” page or call (617) 431-9200. Note: Opting out will prevent you from maintaining your Audience Member account or accessing Premium Services.

Disclosing to Service Providers and Contractors

  • Service Providers and Contractors: We disclose your Personal Information to email service providers, CRM platforms, website hosting providers, customer support platforms, analytics providers, advertising technology providers, and data enrichment services. All are contractually required to use your information only for specified purposes, implement security measures, and comply with privacy laws.

Use of Sensitive Personal Information:

  • Account login credentials: We collect account login credentials (email address and password) to maintain your account, authenticate your identity, prevent unauthorized access, and provide you with access to Member-only content and services.
  • Your Right to Limit Use: Because we only use Sensitive Personal Information for permitted purposes (as defined in Cal. Civ. Code § 1798.121(a)), we do not provide a separate “Limit the Use of My Sensitive Personal Information” option.

3. Sharing or Selling of Personal Information

Informa TechTarget may share or sell your Personal Information with Third Parties, including Informa TechTarget’s Partners. You have the right to opt out of both the sale and sharing of your Personal Information (see Section 6.L: Personal Information Sales/Sharing Opt-Out and Opt-in Rights).

A. Disclosures for a Business Purpose

In the preceding twelve (12) months, Informa TechTarget has disclosed the following categories of Personal Information to Partners for business purposes:

  • Category A: Identifiers
  • Category B: California Customer Records Personal Information categories
  • Category D: Commercial information
  • Category F: Internet or other similar network activity
  • Category G: Geolocation data
  • Category I: Professional or employment-related information
  • Category K: Inferences drawn from other Personal Information

We disclose your Personal Information to the following categories of Service Providers and Contractors:

  • Email service providers
  • CRM platforms
  • Website hosting providers
  • Customer support platforms
  • Analytics providers
  • Advertising technology providers
  • Data enrichment services

Purpose of Disclosure: These Service Providers and Contractors use your Personal Information only to perform services on our behalf, such as sending emails, hosting our websites, providing customer support, analyzing website traffic, and enriching our contact databases.

B. Sales of Personal Information

In the preceding twelve (12) months, Informa TechTarget has sold the following categories of Personal Information to Clients:

  • Category A: Identifiers 
  • Category B: California Customer Records Personal Information categories 
  • Category D: Commercial Information 
  • Category F: Internet or other similar network activity 
  • Category G: Geolocation data 
  • Category I: Professional or employment-related information 
  • Category K: Inferences drawn from other Personal Information 

We sell your Personal Information to the following categories of third parties:

  • Technology vendors 
  • B2B marketing agencies 
  • Other businesses that purchase our business contact databases for marketing and sales purposes

Purpose of Sale: Clients use this information to send you emails, call you for product demonstrations, invite you to events, and provide educational content about their products and services that may be relevant to your professional interests.

C. Sharing of Personal Information

In the preceding twelve (12) months, Informa TechTarget has shared the following categories of Personal Information with advertising technology providers for cross-context behavioral advertising:

  • Category A: Identifiers 
  • Category F: Internet or other similar network activity 
  • Category K: Inferences drawn from other Personal Information 

We share your Personal Information with the following categories of third parties:

  • Advertising technology providers 
  • Analytics providers 
  • Social media platforms 

Purpose of Sharing: These third parties use your browsing behavior and professional interests to show you targeted advertisements on our websites, in email communications, and on third-party websites. This allows us to deliver more relevant content and advertisements based on your demonstrated interests.

D. Your Right to Opt-Out

You have the right to opt out of the sale or sharing of your Personal Information at any time. Opting out of the sale of your Personal Information will prevent you from maintaining your Member account or accessing Premium Services. To exercise this right:

4.  Sensitive Personal Information:

We collect the following categories of sensitive Personal Information:

  • Account log-in credentials (username and password) for your member account


We do not collect precise geolocation data (GPS coordinates accurate to within 1,850 feet). We only collect your IP address, which provides approximate location information at the city or state level. This is not considered sensitive Personal Information under the CCPA.

How We Use Sensitive Personal Information:

We only use your account credentials for the following purposes outlined above, which are permitted under the CCPA and do not trigger your right to limit use and disclosure.

5. Sale or Sharing of PI of Children

We do not knowingly sell or share information of Consumers who are under 16. See Section 22 of our Privacy Policy for additional details.

6. Your Rights and Choices

The California Privacy Rights Act (CPRA), which amended the CCPA, provides California Consumers with specific rights regarding their Personal Information. This Section describes your CCPA rights and explains how to exercise them.

Quick Reference: Your CCPA Rights

RightWhat It MeansHow to Exercise
Right to KnowRequest information about what Personal Information we collect, use, disclose, sell, or shareSubmit a Request
Right to AccessRequest a copy of the specific pieces of Personal Information we have about youSubmit a Request
Right to DeleteRequest that we delete your Personal Information (subject to exceptions)Submit a Request
Right to CorrectRequest that we correct inaccurate Personal InformationSubmit a Request
Right to Opt-Out of Sale/SharingDirect us not to sell or share your Personal InformationSubmit a Request
Right to Limit Use of Sensitive PILimit our use of your sensitive Personal InformationNot applicable (we only use sensitive PI for permitted purposes)
Right to Non-DiscriminationNot receive discriminatory treatment for exercising your rightsAutomatic (no action required)
Right to Opt-Out of Automated Decision-MakingOpt out of automated decision-making that produces legal or similarly significant effectsNot applicable (we do not use automated decision-making)

ARight to Know and Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection, use, disclosure, sale, or sharing of your Personal Information over the past 12 months.  Once we receive and confirm your verifiable Consumer request, we will disclose to you:

  1. Categories of Personal Information collected: The types of Personal Information we collected about you (e.g., identifiers, commercial information, internet activity)
  2. Sources of Personal Information: The categories of sources from which we collected your Personal Information (e.g., directly from you, from our clients, from third-party data providers)
  3. Business or commercial purposes: Our business or commercial purpose for collecting, selling, or sharing your Personal Information (e.g., to provide services, to personalize content, to sell to our clients)
  4. Categories of third parties: The categories of third parties with whom we share your Personal Information (e.g., our clients, service providers, advertising partners)
  5. Specific pieces of Personal Information: The specific pieces of Personal Information we collected about you

B. Right to Delete

You have the right to request that we delete the Personal Information that we collected from you, subject to certain exceptions. If you request deletion of your Personal Information (i) you will no longer be able to log in to Informa TechTarget websites or access Member-only content across all of our brands (ii) we will remove you from all marketing and newsletter lists and (iii) we will delete records of content you downloaded, webinars you attended, and pages you visited. Once deleted, we cannot recover your data or restore your account.

We may deny your deletion request if retaining the information is necessary for us or our Service Providers and/or Contractors to:

  1. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech to ensure the right of another Consumers to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the achievement of the research, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with Consumers expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

C. Correction

You have the right to request that we correct inaccurate Personal Information that we maintain, or which pertains to you.

How to Submit a Correction Request:

To exercise your right to correct, please submit a verifiable consumer request using one of the following methods:

D. Right to Limit Use and Disclosure of Sensitive Personal Information

This right does not apply to Members because we only use Sensitive Personal Information for purposes permitted under CPRA § 1798.121(b), which do not trigger your right to limit use and disclosure.

We only use Sensitive Personal Information (account credentials and IP address-based location data) for purposes permitted under California law:

  1. Account authentication and security
  2. Fraud prevention
  3. Legal compliance

These permitted uses do not trigger your right to limit under CPRA § 1798.121(b).

E. Right to Opt-Out of Sale or Sharing

If you are 16 years of age or older, you have the right to direct us not to sell or share your Personal Information at any time .

How We Sell or Share Your Personal Information:

As described in Section 3 of this Privacy Notice, we sell or share your Personal Information with our clients (technology vendors and service providers) so they can contact you with information about products and services tailored to your professional interests.

How to Opt-Out:

To exercise your right to opt-out, you may:

  1. Submit a CCPA Rights Request Form

Important Consequences of Opting Out:

If you opt out of the sale or sharing of your Personal Information, you will not be able to maintain your Member account or access our Premium Services.

F. Right to Opt-Out of Automated Decision-Making

You have the right to opt out of automated decision-making technology, including profiling, that produces legal or similarly significant effects concerning you. This right does not apply to Informa TechTarget users because we do not use automated decision-making technology that produces legal or similarly significant effects.

G. Right to Non-Discrimination

You have the right not to receive discriminatory treatment by our business for the exercise of privacy rights conferred by the CPRA. We may choose in the future to offer you certain financial incentives permitted by the CPRA that can result in different prices, rates, or quality levels. Any CPRA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects.

H. Other California Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our websites that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send us an electronic message through our website or write to us at [email protected].

I. Exercising the Right to Know, Access, Transfer, Correction and Deletion Rights

To exercise the right to know, access, transfer, correct, and/or delete your Personal Information in order to exercise the rights described above, please submit a verifiable Consumers request to us using one of the following options:

Only you or a person acting on your behalf who you authorize (a.k.a. an “Authorized Agent”), may make a verifiable Consumers request related to your Personal Information. We will use reasonable methods to verify your request or that of your Authorized Agent including, for example, comparing the email address you used to register on TechTarget or affiliated third party website.

J. Information for Authorized Agents – Authorized Agents who have the regulatory authority to submit a request may use Informa TechTarget’s Authorized Agent Portal available here to submit CPRA related rights requests on behalf of California Consumers from whom they have received prior authorization to act on their behalf. In order to ensure the security of Consumer’s Personal Information, TechTarget asks that all requests from Authorized Agents be submitted via this method. Evidence of a signed authorization to act on the behalf of the California Consumer that is the subject of the request, should be submitted as a PDF as part of this process. Authorized Agents must also attest to their legal authority to submit information on the behalf of each individual they represent.  Please note, if an authorized agent is unable to provide proof of authorization, their request may be rejected.

Providing missing or inaccurate Personal Information on behalf of the individual you are representing may also result in the request being denied, unless that information is promptly corrected by the Authorized Agent.

You may only make a verifiable Consumer request for certain information (required by Sections 1798.110 and 1798.115 of the CCPA) twice within a 12-month period. The verifiable Consumers request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.  Making a verifiable Consumers request does not require you to create an account with us.  We will only use Personal Information provided in a verifiable Consumers request to verify the requestor’s identity or authority to make the request.

K. Response Timing and Format

We endeavor to respond to a verifiable Consumers request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to the email address associated with that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide may only cover the 12-month period preceding the verifiable Consumers request’s receipt. The response we provide will also explain the reasons why we cannot comply with a request, if applicable. For data portability requests, we will endeavor to select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable Consumers request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

L. Personal Information Sales/Sharing Opt-Out and Opt-In Rights

If you are sixteen (16) years of age or older, you have the right to direct us to not sell or share your Personal Information at any time. Our business, as a B2B provider, is targeted to business professionals. Therefore, we do not collect, sell or share the Personal Information of Consumers we know are less than sixteen (16) years of age.  If we learn that we have inadvertently collected the Personal Information of someone under the age of 16, we will immediately terminate the associated account and delete any data in connection with such registration and the user’s activity.

Consumers who opt-in to Personal Information sales may opt-out of future sales or sharing of their Personal Information at any time.

In order to provide you with our services, it is necessary for us to provide and personalize ads, content, and communications based on your use of websites, including with information regarding your interests and your online interactions. If you request that we “do not sell” your Personal Information, as described in this Privacy Notice for California Residents (and our Privacy Policy), you will not be able to use any services we offer that require the continued use of the your business email address, such as maintaining your member account and providing you access to our free Premium Services. Accordingly, members who utilize the “Do Not Sell or Share My Personal Info” link on our websites will be presented with the option to delete their account with Informa TechTarget and their associated Personal Information. If you make this request, you will still be able to access all the information and content that we offer on our websites to non-members. Further, you may register a new account with our websites at any time using a new corporate email address.

To exercise this right, you (or your authorized representative) may submit a request to us by utilizing our CCPA Rights Request Form.

7. Processing Minor’s Personal Information, Consumer’s Precise Geolocation, or Consumers’ Reproductive Healthcare Data

For information on minors, please see Section 22 of our privacy policy. Informa TechTarget does not knowingly collect precise geolocation data that is used or intended to be used to locate a consumer within a geographical area that is equal to or less than the area of a circle within a radius of 1,850 feet. Informa TechTarget does not collect Personal Information regarding Consumer’s reproductive healthcare data.

8. Other Laws and Regulations

Informa TechTarget is not regulated by additional laws, which for purposes of registering as a data broker will include the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA), the Health Insurance Portability and Accountability Act (HIPAA), California’s Insurance Information and Privacy Protection Act, or California’s Confidentiality of Medical Information Act.

9. Global Privacy Control

As disclosed in Section 3, Informa TechTarget may also sell or share Personal Information with third parties on our website for marketing and advertising purposes. Individuals may opt-out of the sale or sharing of their Personal Information if you have a Global Privacy Control (GPC) setting enabled on your browser. In those states where it is required, if you have enabled the Global Privacy Control signal, we will treat this as a request to opt out of sales, sharing, and targeted advertising for device and browser information. Note that we do not associate your browser or device information with your direct identifiers such as name or email. Please visit the GPC website for more information.

10. Consumer Rights Metrics.

From 1/1/2025-12/31/2025, Informa TechTarget and its subsidiaries and affiliates received the following number of requests from California Consumers:

Right ExercisedReceivedComplied with in Whole or in PartDeniedMean # of Days respondMedian # of days to respond
Delete515515011.65.1
Know or Access203203011.28.2
Opt-Out24824808.85.0
Correct145145012.410.4

11. Changes to Our Privacy Notice

We reserve the right to amend this Privacy Notice at our discretion and at any time. When we make changes to this Privacy Notice, we will notify you by email or through a notice on our website homepage.

12. Contact Information and Accessibility

This notice can be made available in alternate formats upon request. If you have any questions or comments about this notice, our Privacy Policy, the ways in which we collect and use your Personal Information, your choices and rights regarding such use, or if you wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone:            (617) 431-9200

Website:         www.informatechtarget.com

Email:             [email protected] or [email protected]

Postal Address:

Informa TechTarget
Attn: Data Protection Officer
275 Grove Street
Newton, MA 02466


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